This short course explores the role and scope of digital strategy or eMarketing in building brands.
The myriad of eMarketing tools and tactics are investigated in terms of their efficiency in the branding business, marketing and communications strategies.
Course material is applied to real world brand examples, integrated case studies and the constantly evolving nature of eMarketing. As the innovation economy results in brands functioning within ubiquitous environments, it requires them to offer value to consumers that are bound by neither time nor place.
The new brand thinking has resulted in traditional approaches to the way brand communicating with stakeholders becomes less effective. The programme aims to develop students that are capable of building powerful brands within a digital landscape, which at the same time demonstrates quantifiable returns on investment.
Students will learn, through interactive and practical exercises, how to apply critical thinking in creating impactful digital initiatives as part of a fully integrated brand communications effort. The key outcome of this course would be the ability to sculpt a holistic campaign which encompasses the best tools available in the digital world and combining it with the overall marketing strategy to adhere to set marketing objectives for a brand.
Date: 21 August 2012 Time: 05:30 PM - 08:30 PM Location: Vega School of Brand Leadership, Pretoria Cost: R 10 600 More info: 501 Jorrisen street, Mid City, Sunnyside East, Pretoria
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