Strategic marketing for thinkers

This Strategic Marketing programme presents a hands-on investigation of the components and process of competitive and sustainable strategy development

Current approaches to strategic marketing are debated and cases from various industries are explored to question and innovate current thinking. The role of branding in the context of business and marketing will be debated with some provocative new ideas.

Who should attend:
CEO's, Product and Brand Managers, Marketing and Advertising Managers,
Account Managers and Sales Managers.

Topics covered:
• The origin and philosophy of strategic marketing
• Strategic thinking vs strategic planning
• The mind of a strategist - a parade of strategic thinkers
• The business, value chain and brand context of strategic marketing
• Leadership and management of strategic marketing
• The process of strategic marketing
• Strategy vs tactics
• Research and analysis to gain insights
• Setting strategic marketing objectives
• Strategic approaches and challenges in the development of a competitive and sustainable
strategic marketing plan
• Tactical elements of strategic marketing
• People and the integrity of business as a key component in developing, implementing and
sustaining a strategic plan
• Integrated brand communications in strategic marketing
• Brand communication objectives
• The future of strategic marketing
• Developing a strategic marketing scorecard

Venues

Date: 19 July 2012 to 20 July 2012
Time: 08:30 AM - 04:30 PM
Location: VEGA School Bordeaux, Randburg
Cost: R4 950
More info: 444 Jan Smuts Avenue Bordeaux Randburg

Date: 25 September 2012 to 26 September 2012
Time: 08:30 AM - 04:30 PM
Location: Vega School Bordeaux, Randburg
Cost: R4 950
More info: 444 Jan Smuts Ave Bordeaux Randburg

Contact: Ottoline Robertson
Company name: Vega The School of Brand Leadership
Telephone number: +2711 521 4600
Email address