This Strategic Marketing programme presents a hands-on investigation of the components and process of competitive and sustainable strategy development
Current approaches to strategic marketing are debated and cases from various industries are explored to question and innovate current thinking. The role of branding in the context of business and marketing will be debated with some provocative new ideas.
Who should attend: CEO's, Product and Brand Managers, Marketing and Advertising Managers, Account Managers and Sales Managers.
Topics covered: The origin and philosophy of strategic marketing Strategic thinking vs strategic planning The mind of a strategist - a parade of strategic thinkers The business, value chain and brand context of strategic marketing Leadership and management of strategic marketing The process of strategic marketing Strategy vs tactics Research and analysis to gain insights Setting strategic marketing objectives Strategic approaches and challenges in the development of a competitive and sustainable strategic marketing plan Tactical elements of strategic marketing People and the integrity of business as a key component in developing, implementing and sustaining a strategic plan Integrated brand communications in strategic marketing Brand communication objectives The future of strategic marketing Developing a strategic marketing scorecard
Date: 19 July 2012 to 20 July 2012 Time: 08:30 AM - 04:30 PM Location: VEGA School Bordeaux, Randburg Cost: R4 950 More info: 444 Jan Smuts Avenue Bordeaux Randburg
Date: 25 September 2012 to 26 September 2012 Time: 08:30 AM - 04:30 PM Location: Vega School Bordeaux, Randburg Cost: R4 950 More info: 444 Jan Smuts Ave Bordeaux Randburg
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