Guerrilla marketing strategy for SMMEs

Small businesses are different to corporations and their marketing strategy needs to meet the demands of a smaller budget as well.

What is guerrilla marketing?

Guerrilla marketing is a brand name started by Jay Conrad-Levinson - the "father" of small business marketing - in 1984 when he wrote the first comprehensive and popular book (Guerrilla Marketing Edition 1) about how small businesses can do highly successful marketing on a small budget.
Since then more than 14-million books in the guerrilla marketing range have been sold and the principles of guerrilla marketing are used around the world.

About the guerrilla marketing strategy for small businesses workshop.

Topics covered in this practical workshop:
- Get absolute clarity on what you are offering.
- Choosing the marketing that you need without spending thousands on marketing that won't work for you.
- Explore a variety of types of marketing that are available in South Africa and their cost implications.
- When it is best to use what types of advertising.
- The direct marketing mindset.
- Planning your marketing strategy - no matter the size of your enterprise.
- Keeping track of your marketing efforts.
- How to decide what marketing functions to do yourself and what to outsource.
- Where to take your marketing after the workshop.
Throughout the course you can ask questions pertaining specifically to your business and we will look at all of these aspects of marketing in an extremely practical way.

About the course instructor, Ann Williams:
Ann is currently the only certified guerrilla marketing coach (certified through the Guerrilla Marketing Institute in the USA) practising as a guerrilla marketing consultant and coach in South Africa. She advises and coaches small businesses on how to practically do their marketing using guerrilla marketing principles - in a local context. She writes articles about marketing and presents guerrilla marketing training courses live and online. Ann is also the founder and editor of www.2BBiz.co.za, a portal for South African entrepreneurs.

Venue

Date: 10 July 2012
Location: Protea Waterfront Hotel, Centurion, Pretoria/Tshwane
Cost: R1 285 total
More info: A gentle walk to the hotel from the Centurion Gautrain station for easy access from Johannesburg. Plenty of parking if coming by car.

Contact: Ann Williams
Company name: 2BBiz.co.za
Telephone number: +27 (0)12 667 6603
Email address