Social media over breakfast – Facebook business

Learn how to leverage Facebook Business pages for maximum market exposure, profit and market share.

With over 750,000,000 users on Facebook, it is a market place that should not be ignored.
Facebook for marketing and business.

Facebook is a deceptively easy and yet powerful tool for marketing your business online and can be integrated into so many other applications. Dig deep to learn the most effective techniques for being made known online through Facebook.

Course info:
The course is four hours long and obviously tight packed with information. You can bring your computers and follow along if you can keep up, but very comprehensive session notes and guidelines will be provided. They will also include some case studies, step-by-step instructions and best practice examples.

Course Outline:
Besides any current changes to the Business Page/Profiles, we will cover the following topics in a session:

• Identifying the goal of your social media: Getting followers, changing mindsets, making sales etc

• How to set up your page and maximise the layout opportunities
• Personal Profile vs Business Pages
• How to attract followers and have them invite others
• What makes someone follow your page
• Fans, followers, friends, etc - Building a brand that they enjoy and favour and support

• Integrating your Facebook page with your blog (if you have one)
• How to link your Facebook page to other marketing material
• Providing web content in Facebook, including sales/bookings forms
• Using Facebook to drive people to your web instead of allowing them to stay in FB.
• Recognising the difference between inbound vs outbound marketing or "finding and converting"

• How to use Facebook Locations (Places) for marketing your location based business
• Posting visual items that are attractive, interesting and engaging
• Running competitions and the rules that Facebook insist on
• Generating comments on your page and supporting other people's pages
• Tagging photos and pages
• Nurturing relationships on Facebook

Date: 12 July 2012
Fawncastle Estate, 34 Mill Road, Hillcrest

Host: Charlotte Kemp
Cell: 0824919252

The course costs R950 and discounts apply for either multiple bookings or early payment.
R950 and credit card facilities are available when booking online. (Includes breakfast)

Venue

Date: 12 July 2012
Location: Fawncastle Estate, 34 Mill Road, Hillcrest
Cost: R950 for the course

Contact: Charlotte Kemp
Company name: Niche Training
Telephone number: 0824919285
Email address