Continued fragmentation of the media means strategists and planners now have more choice, but are often perplexed with real value and return.
Across the sales table, media owners are fighting for their share of diminishing ad-spend, and have to make a compelling case for their product while marketing directors and brand managers get mixed messages, conflicting advice and too often make bad choices.
The Future of Media: The Sandton Debates will include a series of professionally facilitated discussions focusing on six media pillars: Television; Radio; Newspapers; Magazines; Out of Home; Social Media.
Alongside this will be South Africa's first ever media expo where media owners and agencies can engage, showcase and demonstrate offerings from dedicated stands.
Date: 19 July 2012 Location: Sandton Sun, Sandton More info: Sandton Sun Hotel and Convention Centre
Contact: Marcia Minnaar Company name:Future Group Telephone number: +27 11 803 2040 Email address
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