Mastering social media

One day workshop on new marketing in the ever-changing and connected world of social media.

Course Outline:
• Introduction to marketing in a social world.
• What's different why do we need to rethink our approach.
• The new media landscape.
• What is social media?
• A new consumer, how the new consumer behaves.
• Disenthralling oneself with legacy marketing dogma.
• Seven marketing truths that you thought were sacred but are myths.
• Thinking about an organic approach to marketing.
• The pillars of new marketing.
• Building brands in a social world.
• Defending your brand against and online attack.
• An introduction to social networks analysis
• Understanding the role of "old" media
• An integrated all encompassing new marketing approach

Lead by:
Walter Pike

Walter Pike thinks, writes, speaks and consults about how businesses operate in a world super powered by connections. He is the founder and president of PiKE | New Marketing which advises business and agencies and of the Digital Academy that empowers staff and entrepreneurs to operate in this world.

Who should attend?
• Marketing Directors
• Brand Managers
• Strategic Planners
• Corporate Communications
• PR
• Media planners and directors
• Client Service
• Small and Medium business owners

Limited to 30 Seats
10% Discount on all group bookings, alumni/previous students

For more information, please visit www.digitalacademy.co.za

Venue

Date: 10 May 2012
Location: Dimention Data University, Bryanston, Johannesburg
Cost: Investment of R2800 pp, including material, refreshments and lunch

Contact: Bernice Thorn
Company name: The Digital Academy
Telephone number: +27 76 817 7790
Email address