WHERE DO I BEGIN IN PLANNING AND IMPLEMENTING AN INTERNAL COMMUNICATION STRATEGY?
Many theorists argue that organisations would not exist without communication and that a solid internal communication strategy is the key to effective and excellent organisations. Employees are and should be an organisation's most important stakeholder and effective internal communication is a very reliable tool in securing the support and loyalty of employees.
Public relations practice involves the proactive management of employee communication as a two-way process, not only between management and employees, but also to give constant feedback to management on how their messages are received. It is, therefore, important for the business communicator to be able to design relevant internal communication strategies and execute them successfully.
The content of this workshop addresses: The basic theory of internal communication The importance of internal communication in creating employee commitment The design of an internal communication strategy Implementing and measuring the internal communication strategy
About the speaker: Irma Meyer, sole proprietor of Executive Engagements, is responsible for corporate communication strategies within the specialist field of internal communication and brand engagement. She holds a Masters Degree in Communication from the University of Johannesburg and has a special interest in leadership communication and internal corporate communication. In 2009 she published a book with the title of The significance of the CEO's Internal Communication Programme - the impact of CEO communication on employee commitment levels.
Irma worked for the Absa Group for 18 years where she gained valuable experience in the field of corporate communication. She was ultimately responsible for the public relations programme of the executive directors and subsequently all the corporate communication strategies, incentive programmes, networking tours and events initiated by them. She lectured part-time at the University of Johannesburg. Currently she lectures and facilitates workshops at the Public Relations Institute of Southern Africa and acts as examiner for the IMM Graduate School of Marketing. Irma also has her own corporate communication consultancy.
- Early bird: book and pay before 20 April 2012 - Student and member fee rate/s only applicable if PRISA membership fees are paid in full at time of booking
Date: 21 May 2012 to 22 May 2012 Location: Riverside Hotel, 10 Northway Drive, Durban North, Durban North Cost: Please contact Ivonne Blom at firstname.lastname@example.org More info: KwaZulu Natal: Durban North Riverside Hotel, 10 Northway Drive, Durban North Date: 21 – 22 May 2012 (8:30 – 16:00 on both days) Registration: 08:30 to start promptly at 09:00 CPD Points: 15
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