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Web writing and SEO

Learn proven principles of web writing and how to help online visitors find the information they want, navigate your site and stay on your site.

With personal, supportive feedback from your tutor for every assignment of the course, you will:
- set up your own blog and Facebook Site and learn how to run them effectively,
- write several articles to help you practice a wide range of web writing skills, and
- learn about conciseness, effective hypertext links, targeted keywords, putting the message "above the fold", among many other aspects of web writing.

Course Details:
Modules: 10 lessons
Cost: R4595.00
Length: Course can be completed at own pace within six months
Registration: Online at www.sawriterscollege.co.za; sign up and start at any time
Students must complete...

- Establish a blog and run it effectively for at least three months with two posts a week minimum.
- Write two web press releases that are placed on an online Article syndication site
- Join Facebook and one other Social Networking site and "work" them. 500-word report
- Find/establish a website that needs content and write at least five articles that are accepted and used by the owner/webmaster/mistress
- Write an ad for a Facebook Advertising campaign and a brief marketing strategy
- Write an ad for a Google campaign


Admission Requirements:
- Basic writing skills are essential
- Computer skills, e-mail and Internet access required
- Some Internet skills would be helpful but not essential.
- No previous tertiary qualification required

Note: This is not a theoretical course. You get plenty of hands-on experience learning new techniques. Be prepared for practical involvement as you learn by spending extra time online and doing a lot of writing.


Tutor:
Karen Lotter is a journalist and writer based in Durban, South Africa. She runs a company (http://www.ethekwiniweb.co.za) specializing in creating websites, writing creative and interesting content and optimizing sites for search engines.
She has written profiles, features, advertising copy, obituaries, press releases, and columns in magazines, company newsletters and newspapers, and written and produced corporate scripts.
Since she stopped writing political speeches (after 13 years in the trenches), she has focused on writing for the web and presenting workshops on communications-related issues. She has been a Feature Writer at Suite 101.com (http://www.suite101.com/profile.cfm/ethekwinigirl), a Canadian based Contents Website for 18 months.
Course Curriculum:

Module 1 - An Introduction to Web Writing

Module 2 - Format of Web Documents

Module 3 - Working with Keywords

Module 4 - Blogging

Module 5 - Web Advertising

Module 6 - Writing Content for your Reader

Module 7 - e-Releases and Web Newsletters

Module 8 - Making Money with Web Writing

Module 9 - Creative Web Writing

Module 10 - Pooling Your Knowledge

How does the course work?

Detailed class notes covering the content of each module are e-mailed to students. At the end of each module, students will be required to complete one or two writing exercises as well as some online tasks. In total, the course includes ten short writing assignments, all of which count towards the final result of the student. Students must also create a presence on Facebook and set up and run a blog.

Once the writing assignment has been completed, and e-mailed to the lecturer, an assessment and feedback will be sent to the student, and the module will be considered complete.

Students can also participate in ongoing online discussions by posting comments about the materials covered in the course, as well as give feedback to students who have posted their pieces in the Discussion Forum.


Minimum Estimated Time Commitment:
- Reading time: 10 hours
- Writing time: up to 20 hours
- Research time: up to 10 hours

Venues


Date: 01 July 2014
Location: Online Correspondence Course, Countrywide
Cost: 4595.00

Date: 22 July 2014
Location: Online Correspondence Course, Countrywide
Cost: 4595.00

Date: 29 July 2014
Location: Online Correspondence Course, Countrywide
Cost: 4595.00

Date: 05 August 2014
Location: Online Correspondence Course, Countrywide
Cost: 4595.00

Date: 19 August 2014
Location: Online Correspondence Course, Countrywide
Cost: 4595.00

Date: 26 August 2014
Location: Online Correspondence Course, Countrywide
Cost: 4595.00

Contact: Koos Turenhout
Company name: SA WRITERS' COLLEGE
Email address

    
 
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