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Write better newsletters

Learn to write enjoyable, informative news articles for the workplace; come up with great topics, effective research and well written articles ready for submission.

Whether yours is a blue chip, corporate newsletter or an in-house company newsletter, this three-month course will teach you to:

• Understand the purpose of your work newsletter
• Come up with great ideas for newsletter articles
• Do effective research and interviews
• Plan and structure your article according to a winning formula
• Write for your reader: tone, style and word choice
• Add colour to your writing
• Work on pace, logical flow and entertaining the reader
• Edit for grammar, punctuation and repetition
• Add sidebars and images for effect
• Tie up the loose ends and submit your article

Exercises for this course
• Plan an interview with the CEO or a member of the executive committee
• Write two newsletter articles of 600 words each
• Source appropriate images to accompany the articles

Detailed feedback and assessments will be provided for each assignment by the tutor.
Estimated minimum time commitment
Reading time: Four hours
Writing time: Ten hours

Who should apply ?
• This course would suit those responsible for writing and compiling content for their work newsletter.
• It is also perfect for employees who wish to submit newsletter articles and don't know how to get started.

Tutor: Susan Williams
Susan Williams is the managing member of Prose&Coms, a communications company that specialises in corporate writing and publishing, training and corporate storytelling.
Susan started her career as a language teacher before moving into the corporate world as chief sub-editor of the MultiChoice TV Magazines. She has a BA degree with English as a major, and honours degrees in Philosophy and Applied Linguistics.
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Admission Requirements:
• Basic writing skills are essential
• E-mail and Internet access required
No previous tertiary qualification required
Modules: three modules
Cost: R3195.00
Length: Course can be completed at own pace: between six weeks and three months
Registration: Online at www.sawriterscollege.co.za

Venues


Date: 02 July 2014
Location: Online correspondence course, Countrywide
Cost: 3195.00

Date: 23 July 2014
Location: Online correspondence course, Countrywide
Cost: 3195.00

Date: 30 July 2014
Location: Online correspondence course, Countrywide
Cost: 3195.00

Date: 06 August 2014
Location: Online correspondence course, Countrywide
Cost: 3195.00

Date: 20 August 2014
Location: Online correspondence course, Countrywide
Cost: 3195.00

Date: 27 August 2014
Location: Online correspondence course, Countrywide
Cost: 3195.00

Contact: Koos Turenhout
Company name: SA WRITERS' COLLEGE
Email address

    
 
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