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Learn to write enjoyable, informative news articles for the workplace; come up with great topics, effective research and well written articles ready for submission.
Whether yours is a blue chip, corporate newsletter or an in-house company newsletter, this three-month course will teach you to:
Understand the purpose of your work newsletter Come up with great ideas for newsletter articles Do effective research and interviews Plan and structure your article according to a winning formula Write for your reader: tone, style and word choice Add colour to your writing Work on pace, logical flow and entertaining the reader Edit for grammar, punctuation and repetition Add sidebars and images for effect Tie up the loose ends and submit your article
Exercises for this course Plan an interview with the CEO or a member of the executive committee Write two newsletter articles of 600 words each Source appropriate images to accompany the articles
Detailed feedback and assessments will be provided for each assignment by the tutor. Estimated minimum time commitment Reading time: Four hours Writing time: Ten hours
Who should apply ? This course would suit those responsible for writing and compiling content for their work newsletter. It is also perfect for employees who wish to submit newsletter articles and don't know how to get started.
Tutor: Susan Williams Susan Williams is the managing member of Prose&Coms, a communications company that specialises in corporate writing and publishing, training and corporate storytelling. Susan started her career as a language teacher before moving into the corporate world as chief sub-editor of the MultiChoice TV Magazines. She has a BA degree with English as a major, and honours degrees in Philosophy and Applied Linguistics. . Admission Requirements: Basic writing skills are essential E-mail and Internet access required No previous tertiary qualification required Modules: three modules Cost: R3195.00 Length: Course can be completed at own pace: between six weeks and three months Registration: Online at www.sawriterscollege.co.za