Journal of Marketing

Online marketing - You're dead if you don't and damned if you do!

Do I need a Web 2.0 strategy?
How do I optimise my convergence?
What happens if I don't blog and should my website also allow for a mashup option?
If I'm going to use the internet how do I formulate a PPC model and will my brand feature on any decent SEO?
What about mobile and do I need more push or more pull on my SMS offering?

Join our panel discussion moderated by Jeremy Maggs, Editor of the Journal and host of E-News Channel's 'Maggs on Media'.

The panel:
Heidi Brauer - Executive Manager: Group Marketing, Comair Limited
Arthur Goldstuck - CEO, World Wide Worx
Michael Markowitz - Executive Chairman, Primedia Digital
Jaco Meiring - Head Online Marketing, Investec Bank Ltd
Mike Stopforth - CEO, Cerebra

Venue

Date: 16 July 2009
Location: The Michelangelo Hotel, Sandton
Cost: R325 ex VAT subscribers; R395 ex VAT non-subscribers
More info: The Michelangelo Hotel, Nelson Mandela Square, West Street, Sandton

Contact: Marcia Minnaar
Company name: Journal of Marketing
Email address