Understanding the over 40's

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Understanding the over 40's

Attend the upcoming nationwide Unilever Institute seminars to hear Professor Simpson, and a team of experts, share their insights on why the majority of 40-plussers feel alienated by marketing communication, overlooked by product developers and dissatisfied by customer service.

Conducted in tandem with Synovate, Prime Time is the largest study ever carried out on SA's mature market and is the result of months of extensive qualitative and quantitative research.

The Prime Time seminars will also provide you with clear guidelines on how to:

- Develop appropriate products and services that will appeal to this market
- Pitch your brand or product to this lucrative segment
- Successfully represent Prime Time in advertising
- Keep abreast of international marketing trends in this field
- Reduce the risk of alienating older target audiences

Venues

Date: 29 July 2008
Location: One on One Gateway, Gateway Shopping Centre, Umhlanga, Durban
Cost: R1500 for non-members (members receive 25% discount)

Date: 01 August 2008
Location: Old Mutual Business School, Pinelands, Cape Town
Cost: R1500 for non-members (25% off for members)

Date: 08 August 2008
Location: Il Grande Cinema; Nu Metro, Montecasino, Fourways, Johanessburg
Cost: R1500 for non-members (25% discount for members)

Contact: Kulsoem Roode
Company name: The UCT Unilever Institute of Strategic Marketing
Telephone number: 021 650 4312
Email address kulsoem.roode@uct.c.za