Motivate your customers to champion your products, ideas and companies.

It is well-known that the best form of advertising has always been word-of-mouth. In fact, the principles that drive word-of-mouth have been around for decades. Yet business owners and marketers tend to think that word-of-mouth is accidental or hard to influence. What we are learning is that word-of-mouth can be influenced through the process of creating “customer evangelist”, which also known as “raving fans” and “brand influencers”. These people are most excited about your product or service; the people that love you. They pro-actively tell their friends, defend you in the marketplace, and may even create their own home-made advertising to support you. Most customer evangelists are just everyday people, but with technology like e-mail, social networking, and video sites, which empowered them to spread the “gospel” of your product and service much faster.

The Creating customer evangelism masterclass aims to teach you the six practical steps that will make the word of mouth work and everything that you need to get started using them. You will know how the world's most respected and profitable companies get their customers for free through the power of customer evangelism.

UNI is proudly organising a workshop on:

Creating Customer Evangelism
JW Marriott Hotel, Kuala Lumpur
28th - 29th July, 2008

In this two-day workshop, you will:

-) Understand the “new age of consumer” and why current market conditions have pushed customer evangelism to such prominence
-) Learn how to spend less money on marketing campaigns by using low-costs grassroots marketing
-) Find your core, develop your “simple idea” and create a customer-centric culture
-) Create customer evangelists in six steps and get them to spread the word positively
-) Develop tools to foster customer evangelism
-) Master the use of social networking websites, blogs, surveys to develop deeper market penetration
-) How to make your organisation's website more effective as a word-of-mouth tool
-) Learn specific tools to measure and quantity WOM
-) Analyse future technology, generational and economic trends that are going to continue to drive the marketing industry

Venue

Date: 28 July 2008 to 29 July 2008
Location: Malyasia, Kuala Lumpur
More info: JW Marriot Hotel, Kuala Lumpur, Malaysia

Contact: Ms. Tan Pei Di
Company name: UNI Strategic Pte Ltd
Telephone number: +65 6825 9636
Email address peidi.t@unistrategic.com