The ultimate marketing event focusing on kids, tweens, teens and the family!

Following the huge success of the first ever Kid Republic Conference last year, Knowledge Resources is very excited to announce that this year's programme has been expanded to a two-day event and will focus not only on kids and tweens, but will also include the teenage market!

We are proud to present the Kid and Teen Republic Conference, taking place on 20 - 21 August in Johannesburg. Don't miss this exciting and interactive event that will give you the opportunity to understand the worlds of kids, tweens, teens and the family and how to introduce your brand successfully and responsibly to them. Learn and engage with some of the most prominent national and international experts as they share their experiences and expertise.

Meet our international guest speaker:
Maria T. Bailey, founder of BSM Media, is an award-winning author of "Marketing to Moms: Getting Your Share of the Trillion Dollar Market" and "Trillion Dollar Moms: Marketing to a New Generation of Mothers." She the foremost authority on marketing to moms and women and her clients include Disney, Cartoon Network, Nestle, AOL, the Discovery Channel and many more.

Hear from leading South African experts:
Egg Marketing and Communications, Youth Focus, Added Value, National Geographic Kids Magazine, HDI Youth Marketeers, Younique, Instant Grass, Three Ring Circus, Seventeen Magazine and many more.

Exciting topics confirmed so far include:
Marketing to kids, tweens and the family (20 August 2008):
- Ethics and legal update around marketing to kids
- New and positive ways to reach kids
- Decoding the symbolic worlds of kids and their parents
- Exploring the developmental stages of kids to bridge gaps in your marketing strategy
- Marketing to the gatekeeper: How to win Mom's approval and spending power
- Edutaining kids - the most powerful way

Marketing to teenagers (21 August 2008)
- Where has the teen gone?
- Teen trends … what's hot and why
- Engaging teens through mobile and social media
- The power of word of mouth amongst teens
- Cool to teens - acceptable by mom: selling to two people at once
- Breaking down barriers through entertainment
- Hear from the teen panel

Watch this space more exciting case studies, topics and speakers confirmed soon.

Registration fee:
Two-day conference: R7 500 (including VAT)
One-day conference: R3 750 (including VAT)
Special offers for group bookings, NGO's and academics are available - contact us for more details.

For more information, contact Maureen Joubert on +27 83 226 6657 or email: maureen@knowres.co.za.
To book your seat, contact Maxine Pretorius on +27 11 880 8540 or email: maxine@knowres.co.za.

Venue

Date: 20 August 2008 to 21 August 2008
Location: Protea Hotel Balalaika, Sandton, Johannesburg

Contact: Maureen Joubert
Company name: Knowledge Resources
Email address maureen@knowres.co.za