Following the huge success of last year's conference, Knowledge Resources is proud to present the 2nd Annual Branding Conference, taking place in Johannesburg on the 11th – 12th June 2008.

Media partners: BizCommunity.com and BRAND magazine.

Don't miss the opportunity to equip yourself with up-to-date knowledge and to engage with some of the most prominent industry experts.

Some of the leading experts and hot topics that will be covered include:

• Integrated marketing – the causal influence and impact that every employee of the organisation has on brand reputation and customer loyalty
Tom Fraser, Group Brand Executive, Murray & Roberts Limited

• Branding in emerging markets – Africa and beyond
Sean McCoy, Founder and Director, HKLM

• PEP case study: brand repositioning and the use of branded entertainment
Marcus Banga, Marketing Director, PEP

• Pick n Pay case study: rebranding a South African icon
Lyndsay Webster-Rozon, General Manager of Strategic Marketing, Pick n Pay

• Stormhoek case study: the legendary success story of making blogging work for a small company
Graham Knox, Owner, Stormhoek Wines

• Getting in the game: brand activation helps Castle to sell more beer and optimise their sport sponsorships
Morne Fourie, Head of Activation: 34 and Grant Hillary, National Activation Manger: SAB

• Brand value creation
Jan Hofmeyr, Global Head of Insights, Synovate

• The new battlefield – defining and managing the customer experience
Terry Behan, Managing Director, The Fearless Executive

• Brand citizenship
Professor Derick de Jongh, Founding Director, Centre for Corporate Citizenship, UNISA

• The power of archetypes at the bottom of the pyramid
Wendy Cochrane, Director, Consumer Insight Agency (c.i.a)

• Generation Next 2008: the ultimate South African youth study
Liesl Loubser, CEO, HDI Youth Marketers

• Can brands save the world?
Mike Freedman, Freedthinkers

• Virtuality of brands
Patrick Collings, Partner, Sagacite Brand Agency

• Challenger brand thinking
Abey Mokgwatsane, CEO, VWV Group

You cannot afford to miss this event!

For more information, contact Maureen Joubert on +27 83 226 6657 or email: maureen@knowres.co.za

To book your seat contact Magdeline Matlatse on +27 11 880 8540 or email: magdeline@knowres.co.za

Venue

Date: 11 June 2008 to 12 June 2008
Location: Johannesburg

Contact: Maureen Joubert
Company name: Knowledge Resources
Telephone number: +27 83 226 6657
Email address maureen@knowres.co.za

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