Ross Sergeant

Media Strategist and Consultant
Location:Cape Town, South Africa
Skype:rbsergeant

Profile

Ross is MD of consulting firm Limelight consulting and has 17 years' marketing experience, having occupied senior media roles in advertisers in South Africa (First National Bank, Brandhouse), Ireland and the United Kingdom (Diageo) as well as major media agency and advertising agency groups in South Africa (FCB, OMD and MediaCom)...
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The five biggest advances in media and marketing today

The media world is changing more rapidly than ever before. Keep up...

By Ross Sergeant 20 Mar 2017

1,001 better ways to segment your market (than outdated LSMs)

The most important first step taken by any classical marketer is the decision of which consumers to target...

By Ross Sergeant 22 Sep 2016

Media agency rebates: What marketers need to know (and do)

A recent report from the American Association of National Advertisers (the ANA), which represents client-side advertisers, has sent shockwaves through the global advertising industry...

By Ross Sergeant 14 Jun 2016

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