[Ilse van den Berg, @Biz_Africa] Françoise Henderson says that as Chinese is set to overtake English in 2015 as the biggest language on the internet, with Spanish, Portuguese, Arabic and Russian making rapid inroads, the advantages of a translated website are obvious... Studies by analyst firm Common Sense Advisory has found that 75% of customers prefer buying products in their own language. read more
[Ilse van den Berg, @Biz_Africa] According to Russel Southwood, the price of generic Chinese smartphones (at around $70-80) will be affordable by a significant chunk of Africans who currently own feature phones. There's also the possibility that the Chinese handset Xiaomi (which runs on Android), an iPhone lookalike, will come to Africa. read more
[Ilse van den Berg, @Biz_Africa] Chemory Gunko reckons South Africa has a strange culture when it comes to business marketing where many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally. She gives advice on what you should be looking for in today's digital age and what skillsets an effective marketing person in your organisation should have. read more
[Ilse van den Berg, @Biz_Africa] Last week was quite a jam-packed week with big news being Joe Public announcing its growth plans in Africa through a partnership with integrated communications agencies Cosse (Nigeria and Ghana) and HWMiT (Zimbabwe).
Also extending its African footprint is Primedia. read more
[Ilse van den Berg, @Biz_Africa] DEMO Africa last week selected the top 40 entrepreneurs to launch at this year's conference, taking place in Lagos, Nigeria, from 22-26 September. Out of more than 400 initial applications, and 242 shortlisted ventures, these 40 obviously impressed! Well done!
In 2000, Rwanda began to relentlessly develop its ICT sector after it adopted the National Information Communications Infrastructure (NICI) policy and created a long-term plan to achieve full digitisation in four five-year stages. read more
[Ilse van den Berg, @Biz_Africa] In the second How Africa Tweets study, Portland analysed geo-located tweets originating from Africa during the final three months of 2013. The study dives deeper into Twitter use in Africa - which cities are the most active, what languages are being used the most and what issues are driving the conversation online. read more
[Ilse van den Berg, @Biz_Africa] Last week saw the annual celebration of creativity in communications, the Cannes Lions International Festival of Creativity, take place in Cannes, France. Congratulations to all the South African agencies and production companies who were shortlisted and of course those who walked away with Grand Prix, Gold, Silver or Bronze Lions to add to, or begin, their Cannes Lions collection. read more
[Ilse van den Berg, @Biz_Africa] According to Laine Barnard, extensive market research is vital in order to determine the best strategy before entering a country with a new product or service. He also reckons the process of urbanisation is steamrolling through Africa and with that comes more spending money and a growing desire to spend that money - making retail in Africa a hot topic right now. read more
[Ilse van den Berg, @Biz_Africa] Mark Tinka reckons that the next phase in the development of Africa's internet infrastructure will see more content and services brought closer to end-users which will result in better performance when accessing web applications, services and content. 90% of African internet content is hosted outside the continent today. read more