Editor's column

2015… Bring it on! - 15 Dec 2014

[Ilse van den Berg, @Biz_Africa] Well, we've reached the end of the year, albeit too often in the dark, but this is the time of the year when we get together with our families and friends and enjoy our time together. So from all of us here at Bizcommunity.com, to all of you - our clients, advertisers, readers and followers - a hearty Best Wishes to you all, and to those dear to you. This has not been the easiest of years, but 2014 is almost at an end and if there is one thing history has taught us, it is that South Africans of all colours, creeds and walks-of-life are resilient... read more

And so the planning begins... - 8 Dec 2014

[Ilse van den Berg, @Biz_Africa] That's planning for 2015 of course, not your Christmas lunch... What will your focus be next year? David Alves suggests eight things to consider when plotting your 2015 digital marketing strategy. read more

The 'curse' of creativity... - 1 Dec 2014

[Ilse van den Berg, @Biz_Africa] In her TrendTalk column, Creativity's 'curse', Louise Marsland discusses the importance of being creative at work as well as outside of work. Covering the DMX Conference, Leigh Andrews gives some tips to getting your website to stand out from the rest. She also elaborates on Gemalto's African mobile marketing win-win plan, and shares vice president of mobile marketing for Gemalto, Nadia Gonzalez's secrets to getting your African mobile marketing plan right. Alex Salter, CEO of SamKnows, in his piece Connecting with purpose: The internet forces shaping modern Africa, urges African nations to leverage the lessons already learned by other global telecom regulators and governments. In other news, Ogilvy & Mather appointed Paul Shearer as its new CCO Middle East, North Africa; and the AdFocus Awards 2014 took place last week in Johannesburg - congratulations to all the winners! Last but not least, in last week's Biz Takeouts show, @BizWazza had Misha Teasdale and Lauren O'Donnell from Greenpop, and Kilowatt AV CEO, Dillon Jearey in studio. read more

Hip Hip Hooray for the winners of PromaxBDA! - 24 Nov 2014

[Ilse van den Berg, @Biz_Africa] Last Friday saw PromaxBDA Africa, which brings creatives together to explore thought-leadership, technology and the latest developments in the media marketing sector, take place at the Maslow Hotel in Sandton, Johannesburg. Congratulations to all the winners! Talking about awards, another big congratulations to the winners of the 2014 CNBC Africa All Africa Business Leaders Awards Presented by Johnnie Walker Blue Label (AABLAs)! In the 2014 Brand Africa 100 rankings of the most admired and most valuable brands in sub-Saharan Africa, MTN came out tops. read more

Another AfricaCom and gone... - 17 Nov 2014

[Ilse van den Berg, @Biz_Africa] The 17th AfricaCom has come and gone, and delegates were once again treated to a plethora of keynotes, sessions, exhibition stands and networking opportunities on all things digital technology, ICT, telecommunications and media across Africa. A big congratulations to all the AfricaCom Awards 2014 winners as well! If you missed it, find out who they are here. read more

Talking workplace trends… - 10 Nov 2014

[Ilse van den Berg, @Biz_Africa] In her TrendsTalk column, Louise Marsland discusses five trends that are shaping the future of work: new behaviours; technologies; the millennial workforce; mobility and globalisation. Leigh Andrews reports on the first ever #MRMW Africa conference in [MRMW] Adapt or die - spotlight on mobile market research. According to Shirley Harding, executive head of market research at Standard Bank and speaker at the event, mobile is going to fundamentally alter the research path. I attended the recent BlackBerry Experience event, held in partnership with ITWeb, where keynote speaker and Head of Security at BlackBerry, Nader Henein, shared a few lessons learned from BlackBerry's experience with Bring Your Own Device (BYOD) customers and how to navigate this complex landscape. In other news, the grand finale of the annual AABLAs are quickly approaching, with the ultimate business game-changers being announced on 14 November; and if you missed last week's Biz Takeouts show, make sure you listen to the podcast which is now available. Last but not least, congratulations to our #myofficeinafrica Instagram competition winner, @kirsten85. read more

The more things change, the more you can’t stay the same… - 3 Nov 2014

[Ilse van den Berg, @Biz_Africa] Thanks to the internet, the way our brains work - how we shop online, and the way we operate offline - has changed for good. Claire Cobbledick reckons businesses have to adjust their thinking - their customers already have. In his article titled Positioning luxury brands in emerging markets, Cobus van Zyl says that it would be wise, when planning a new campaign or product launch, to take a more outside-in approach when designing a message for a specific target audience. read more

Retail in Africa making waves - 27 Oct 2014

[Ilse van den Berg, @Biz_Africa] The 2014 Retail Congress Africa Award for Innovation has been awarded to the Okunoren Twins - Nigerian clothing icons. The awards celebrates retailers who are driving change with inspirational vision and foresight. read more

The next frontier - 20 Oct 2014

[Ilse van den Berg, @Biz_Africa] Carol Pineau suspects that if one were to create a map of data sets throughout the world, it would look much like the electricity map - data overload in the US, Europe and parts of Asia, yet a mere sprinkling around North Africa, South Africa, Lagos and Kenya. She reckons data is the next frontier and that it matters enormously. read more

More awards, more rewards - 13 Oct 2014

[Ilse van den Berg, @Biz_Africa] Even though I often think that there really are enough awards shows by now, plus rumours of future awards shows for the best awards shows (if that doesn't in fact exist already), it is nonetheless always great to see excellent work in the industry acknowledged and rewarded. The beginning of this month saw yet another advertising awards show - the second African Cristal Awards - take place in Marrakesh, Morocco, which brought together African and international experts to celebrate exceptional work produced on the continent. read more

And the winners are… - 6 Oct 2014

[Ilse van den Berg, @Biz_Africa] The APO Media Awards winners as well as the AABLA Southern African winners were announced last week - a big congratulations to you all! Sumitra Nydoo, business correspondent South Africa at China Central Television (CCTV Africa), took first place at the APO Media Awards, for her piece entitled 'South Africa's Wonderbag Revolutionizes Cooking'. The final round of the AABLAs, which recognises bold, game-changing leaders in Africa's business landscape, will take place on 14 November 2014. read more

What’s in a perception? - 29 Sep 2014

[Ilse van den Berg, @Biz_Africa] Research by Brand South Africa has revealed how perceptions of South Africa and its people can hinder or advance the country's business progress in the rest of Africa. The project, South Africa Incorporated or SA Inc, was created by Brand South Africa as part of its Africa Programme in order to uncover what local businesses face when trading with and investing in peer countries on the rest of the continent, and travelling to and living there. Last week we saw Charles Stretch state that SMS still is a vital communication and marketing tool for businesses - both internally and externally; and Danette Breitenbach explained that trust is the new commodity in business. In other news, Microsoft 4Afrika and Afrilabs have launched 'Collaboration Challenge'; and the Southern African AABLA nominees have been announced. read more

On a creative high - 22 Sep 2014

[Ilse van den Berg, @Biz_Africa] The Loeries Creative Week Cape Town came to an end last night, Sunday, 21 September 2014 at the CTICC after a jam-packed week of creativity, judging, awards ceremonies and parties; leaving all attendees on a creative high. Covering the Loeries for the 12th year, we celebrated by dropping 1500 colourful Biz-branded balloons from the roof of the auditorium, two of which contained prize vouchers of R10,000 to spend on a creative digital marketing campaign on Bizcommunity.com. read more

Let's get creative! - 15 Sep 2014

[Ilse van den Berg, @Biz_Africa] Creative Week Cape Town has finally arrived, promising lots of excitement and inspiration this week. The judging at the 36th Annual Loeries also kicked off this morning, and brands and agencies who are waiting in anticipation will finally know if they're in the running to get an elusive Loerie in the hand. In The Loeries - where brands and creativity meet, our staff reporter takes a look at how the Loeries has evolved to an open market for brands to window shop for creativity and innovation when engaging customers. In other news this past week, Facebook reached a landmark 100-million users in Africa through mobile; and Zimbabwe's finance minister announced a raft of tax hikes, including on mobile phones, in a bid to boost dwindling government revenue as economic growth stalls. Another interesting report from Instant Grass shows nine ways women are changing African markets; and a PWC report, Africa Business Agenda 2014, reveals CEOs' optimism about growth. Last, but not least, if you missed last week's Biz Takeouts show, make sure you listen to the podcast which is now available. That's all from me, have a great week! Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa) P.S. read more

Are you grabbing the OOH opportunity? - 8 Sep 2014

[Ilse van den Berg, @Biz_Africa] Tatenda Chiweshe reckons there are lots of opportunities in the Zimbabwean OOH advertising environment. According to him, there is a massive opportunity in digital screens, as well as gantries and indoor advertising, point of sale, activations and transit media. read more

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