[@Biz_Africa] A new survey by Afrobarometer in partnership with Zimbabwe's Mass Public Opinion Institute (MPOI), revealed on Thursday that a third of Zimbabweans still prefer to get their news from the radio, with only 10% checking social media for news every day.
Moving further afield, Louise Marsland's latest [TrendTalk] column investigates whether brands can truly unlock the sharing economy, as explored in PricewaterhouseCoopers' ground-breaking research into this recent economic phenomenon.
Rounding out the thought leadership this week, Sherry Zameer explains the power of mobile marketing, listing the 'old school sledgehammer marketing approach' as a pitfall to avoid in this time of personalisation and relevance. read more
[@Biz_Africa] In this week's [TrendTalk] column by Louise Marsland, we look at great ads in play, highlighting how this year's top industry trends such as branded content, social advertising and storytelling are taking the lead in branding, resulting in new advertising concepts and ideas.
We also investigate how mobile motivation is sweeping across Africa, with insight from Amr Shady on how mobile's expansion is fulfilling the continent's growing needs for mobile solutions and creating more opportunities for its workforce. read more
[Rod Baker, @Biz_Africa] In this week's top stories from the continent, TIGO Tanzania is set to become the biggest and fastest internet network in the country thanks to its brand new 4G LTE technology.
Next up, Andre Steenekamp offers advice on how to manage brand and reputation risk when your customer has a louder voice - especially handy in a time where consumer perceptions and attitudes about your company are now increasingly formed by the word on the social media grapevine.
Lastly, don't miss your chance to enter the 2015 APO Energy Media Awards, especially as APO will award the first prize winner with transport, accommodation and a 'per diem' allowance to attend the Africa Energy Forum, held in Dubai from 8 to 11 June 2015, as well as one year of access to over 600 airport VIP lounges worldwide. read more
[Rod Baker, @Biz_Africa] It was an eventful weekend award-wise, with the 2015 MTN Radio Awards winners announced, as well as the winners of the 2015 PRISM Awards.
Atmosphere Communications scooped top honours in the Campaign of the Year category for the second year running, this time for the One Rand Man campaign it ran with King James Partners.
And making the continent proud, FleishmanHillard's Prosper Campaign came out tops in the new Pan African Campaign of the Year category. Another well-deserved win. read more
[Rod Baker, @Biz_Africa] The tide has turned in marketing and today, Louise Marsland in her [TrendTalk] looks at 'Branding for good' and how the tide has turned in marketing, with products and campaigns from big brands working hard at providing solutions to societal problems.
Mobile is big in Africa, as is moving money about using mobile, so get to Mobile Money & Digital Payments Africa, which will be back in Johannesburg in May.
From France comes the news that AFP has launched Africa Weekly, a broadcast-ready programme for television and digital platforms, but on a much unhappier note, a court in Egypt has sentenced three journalists to life in prison. read more
[Rod Baker, @Biz_Africa] One thing that separates pseudo democracies with true democracies is media freedom, and that being the case, the Angolan government is falling short... which is why Reporters Without Borders has joined nine other NGOs in demanding the withdrawal of criminal defamation charges against Angolan journalist Rafael Marques de Morais, who went on trial on 24 March.
It's just not cricket.... read more
[Rod Baker, @Biz_Africa] One of the highlights of the South African annual calendar is, what else... Design Indaba and as always, we were there, bringing you the latest from the world of design. read more
[Rod Baker, @Biz_Africa] The Bookmarks Awards are one of South Africa's premier advertising awards programmes, and that's why Danette Breitenbach spoke to a number of winners to find out why exactly a Bookmarks win is meaningful.
Also on the topic of creativity, Leigh Andrews chats to Liné van der Merwe of Life is Awesome agency on the subject of how to extend the 'Life is Awesome' philosophy beyond the creatives that usually live by these words. read more
[Rod Baker, @Biz_Africa] When Mugabe took a recent trip - albeit a great deal shorter than the trips he usually takes - and succumbed to gravity, Zimbabwe Information Minister Jonathan Moyo was quick to threaten the media afterwards that next time, devices would be taken from the media. Appearing to defend the heavy-handedness of the state security services who forced journalists to delete photographs of Mugabe's fall, Moyo is quoted as saying that "...The Vatican does that, the police at the Vatican. read more
[Rod Baker, @Biz_Africa] If a 'digitally literate shopper' sounds like a trend of the future, read this quickly as your business may already be behind the times... Leigh Andrews reports on [eCommerce Africa] and the ins and outs of engaging with digitally literate shoppers - so get reading. read more
[Rod Baker, @Biz_Africa] Peter Greste, one of the three Al Jazeera journalists jailed last year in Egypt for alleged terrorism-related charges, has been freed and deported. But that still leaves Canadian citizen Mohamed Fahmy and their Egyptian Al Jazeera colleague Baher Mohamed. read more