[Ilse van den Berg, @Biz_Africa] The 17th AfricaCom has come and gone, and delegates were once again treated to a plethora of keynotes, sessions, exhibition stands and networking opportunities on all things digital technology, ICT, telecommunications and media across Africa.
A big congratulations to all the AfricaCom Awards 2014 winners as well! If you missed it, find out who they are here. read more
[Ilse van den Berg, @Biz_Africa] In her TrendsTalk column, Louise Marsland discusses five trends that are shaping the future of work: new behaviours; technologies; the millennial workforce; mobility and globalisation.
Leigh Andrews reports on the first ever #MRMW Africa conference in [MRMW] Adapt or die - spotlight on mobile market research. According to Shirley Harding, executive head of market research at Standard Bank and speaker at the event, mobile is going to fundamentally alter the research path.
I attended the recent BlackBerry Experience event, held in partnership with ITWeb, where keynote speaker and Head of Security at BlackBerry, Nader Henein, shared a few lessons learned from BlackBerry's experience with Bring Your Own Device (BYOD) customers and how to navigate this complex landscape.
In other news, the grand finale of the annual AABLAs are quickly approaching, with the ultimate business game-changers being announced on 14 November; and if you missed last week's Biz Takeouts show, make sure you listen to the podcast which is now available.
Last but not least, congratulations to our #myofficeinafrica Instagram competition winner, @kirsten85. read more
[Ilse van den Berg, @Biz_Africa] Thanks to the internet, the way our brains work - how we shop online, and the way we operate offline - has changed for good. Claire Cobbledick reckons businesses have to adjust their thinking - their customers already have.
In his article titled Positioning luxury brands in emerging markets, Cobus van Zyl says that it would be wise, when planning a new campaign or product launch, to take a more outside-in approach when designing a message for a specific target audience. read more
[Ilse van den Berg, @Biz_Africa] Carol Pineau suspects that if one were to create a map of data sets throughout the world, it would look much like the electricity map - data overload in the US, Europe and parts of Asia, yet a mere sprinkling around North Africa, South Africa, Lagos and Kenya. She reckons data is the next frontier and that it matters enormously. read more
[Ilse van den Berg, @Biz_Africa] Even though I often think that there really are enough awards shows by now, plus rumours of future awards shows for the best awards shows (if that doesn't in fact exist already), it is nonetheless always great to see excellent work in the industry acknowledged and rewarded. The beginning of this month saw yet another advertising awards show - the second African Cristal Awards - take place in Marrakesh, Morocco, which brought together African and international experts to celebrate exceptional work produced on the continent. read more
[Ilse van den Berg, @Biz_Africa] The APO Media Awards winners as well as the AABLA Southern African winners were announced last week - a big congratulations to you all! Sumitra Nydoo, business correspondent South Africa at China Central Television (CCTV Africa), took first place at the APO Media Awards, for her piece entitled 'South Africa's Wonderbag Revolutionizes Cooking'.
The final round of the AABLAs, which recognises bold, game-changing leaders in Africa's business landscape, will take place on 14 November 2014. read more
[Ilse van den Berg, @Biz_Africa] The Loeries Creative Week Cape Town came to an end last night, Sunday, 21 September 2014 at the CTICC after a jam-packed week of creativity, judging, awards ceremonies and parties; leaving all attendees on a creative high.
Covering the Loeries for the 12th year, we celebrated by dropping 1500 colourful Biz-branded balloons from the roof of the auditorium, two of which contained prize vouchers of R10,000 to spend on a creative digital marketing campaign on Bizcommunity.com. read more
[Ilse van den Berg, @Biz_Africa] Creative Week Cape Town has finally arrived, promising lots of excitement and inspiration this week. The judging at the 36th Annual Loeries also kicked off this morning, and brands and agencies who are waiting in anticipation will finally know if they're in the running to get an elusive Loerie in the hand.
In The Loeries - where brands and creativity meet, our staff reporter takes a look at how the Loeries has evolved to an open market for brands to window shop for creativity and innovation when engaging customers.
In other news this past week, Facebook reached a landmark 100-million users in Africa through mobile; and Zimbabwe's finance minister announced a raft of tax hikes, including on mobile phones, in a bid to boost dwindling government revenue as economic growth stalls.
Another interesting report from Instant Grass shows nine ways women are changing African markets; and a PWC report, Africa Business Agenda 2014, reveals CEOs' optimism about growth.
Last, but not least, if you missed last week's Biz Takeouts show, make sure you listen to the podcast which is now available.
That's all from me, have a great week!
Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)
P.S. read more
[Ilse van den Berg, @Biz_Africa] Françoise Henderson says that as Chinese is set to overtake English in 2015 as the biggest language on the internet, with Spanish, Portuguese, Arabic and Russian making rapid inroads, the advantages of a translated website are obvious... Studies by analyst firm Common Sense Advisory has found that 75% of customers prefer buying products in their own language. read more