[Leigh Andrews] This week it's all about African social media, kicking off with last week's first African Social Media Day celebrations on 30 June, when social media fanatics on the continent used the hashtag #SMDayAfrica to participate in the parallel event, global Social Media Day, launched in 2010 by Mashable.
In light of this, Rachel Kanyoro discusses how social media has evolved in Uganda, with its rise in use attributed to the country's majority youth and politicians turning to the platforms to popularise their agendas.
Lilian Mutegi adds that Facebook is eyeing the East African market - and Kenya in particular - having just opened its office in Johannesburg, South Africa, which Facebook describes as "the first step in furthering our investment in Africa and its people".
Seems social media's the place to be... read more
[Leigh Andrews] This week, we draw international inspiration as John Beale shares special insights from the recent Festival of Media Global 2015, which took place in Rome. Two main trends set to still hit the continent are the fact that programmatic is still shrouded in confusion, and TV is threatened by digital - off our shores, at least. read more
[@Biz_Africa] Dancing with gorillas may not seem like logical advice, but it's exactly what Dr Shameen Prashantham advises you do to get your business off the ground - no actual animals involved, it's all about start-ups partnering with large companies, in particular multinational corporations, to their best advantage...
Then, if you're looking for global inspiration, you're in luck because as of today, Cannes Lions 2015 officially kicks off. We've had a week of expectations and highlights of years past, now get ready, as Lions CEP Phillip Thomas says "The best is yet to come!"
The Cannes Lions Pharma and Health & Wellness winners were announced on Saturday, and we also have all the finalist shortlists as soon as they're released, along with the award ceremony results and exclusive insights from Ann Nurock, attending as our first ever media correspondent on the ground in Cannes. read more
[@Biz_Africa] If you're ignoring the youth in your marketing campaigns you're in for a big surprise, as African youth account for 65% of the continent's consumer spending, and they read everywhere, all the time - that's according to research from Frukt, an international ad monitoring agency.
With this 'read anything, anywhere' mindset in mind, Sibongile Lehloo shares five important tips to creating viral content, keeping in mind that there's an art and a science to creating online content and a campaign that goes viral.
That's also why it's important to take your research online, with the rise of the R500 smartphone handset pointing to benefits such as increased speed and reduced cost, as well as improved accuracy and validation of research results.
What are you waiting for? Online isn't just the next thing, it's the only thing. read more
[@Biz_Africa] The board of Tiso Blackstar Group SE has announced the completed acquisition of Times Media Group Limited, leaving it with 100% ordinary share capital of the largest and most dynamic media company in sub-Saharan Africa. It also has a 22.9% equity interest in Kagiso Tiso Holdings, one of South Africa's largest black-controlled investment companies. read more
[@Biz_Africa] There's no need to be sad if you won't be attending the Cannes Lions International Festival of Creativity in person, as we have the next-best thing for you: This year, we've appointed Ann Nurock as our first media correspondent on the ground in Cannes, bringing you winners' category shortlists, social media updates, seminar report backs and at least one Bizcommunity exclusive interview per day. Sit back, relax and get ready, as you can't get any closer to Cannes than with Bizcommunity this June!
Award-winning reporting goes hand-in-hand with this focus on award-winning advertising, with the Promasidor Nigeria Quill Awards presented on Friday night. read more
[@Biz_Africa] A new survey by Afrobarometer in partnership with Zimbabwe's Mass Public Opinion Institute (MPOI), revealed on Thursday that a third of Zimbabweans still prefer to get their news from the radio, with only 10% checking social media for news every day.
Moving further afield, Louise Marsland's latest [TrendTalk] column investigates whether brands can truly unlock the sharing economy, as explored in PricewaterhouseCoopers' ground-breaking research into this recent economic phenomenon.
Rounding out the thought leadership this week, Sherry Zameer explains the power of mobile marketing, listing the 'old school sledgehammer marketing approach' as a pitfall to avoid in this time of personalisation and relevance. read more
[@Biz_Africa] In this week's [TrendTalk] column by Louise Marsland, we look at great ads in play, highlighting how this year's top industry trends such as branded content, social advertising and storytelling are taking the lead in branding, resulting in new advertising concepts and ideas.
We also investigate how mobile motivation is sweeping across Africa, with insight from Amr Shady on how mobile's expansion is fulfilling the continent's growing needs for mobile solutions and creating more opportunities for its workforce. read more
[Rod Baker, @Biz_Africa] In this week's top stories from the continent, TIGO Tanzania is set to become the biggest and fastest internet network in the country thanks to its brand new 4G LTE technology.
Next up, Andre Steenekamp offers advice on how to manage brand and reputation risk when your customer has a louder voice - especially handy in a time where consumer perceptions and attitudes about your company are now increasingly formed by the word on the social media grapevine.
Lastly, don't miss your chance to enter the 2015 APO Energy Media Awards, especially as APO will award the first prize winner with transport, accommodation and a 'per diem' allowance to attend the Africa Energy Forum, held in Dubai from 8 to 11 June 2015, as well as one year of access to over 600 airport VIP lounges worldwide. read more
[Rod Baker, @Biz_Africa] It was an eventful weekend award-wise, with the 2015 MTN Radio Awards winners announced, as well as the winners of the 2015 PRISM Awards.
Atmosphere Communications scooped top honours in the Campaign of the Year category for the second year running, this time for the One Rand Man campaign it ran with King James Partners.
And making the continent proud, FleishmanHillard's Prosper Campaign came out tops in the new Pan African Campaign of the Year category. Another well-deserved win. read more
[Rod Baker, @Biz_Africa] The tide has turned in marketing and today, Louise Marsland in her [TrendTalk] looks at 'Branding for good' and how the tide has turned in marketing, with products and campaigns from big brands working hard at providing solutions to societal problems.
Mobile is big in Africa, as is moving money about using mobile, so get to Mobile Money & Digital Payments Africa, which will be back in Johannesburg in May.
From France comes the news that AFP has launched Africa Weekly, a broadcast-ready programme for television and digital platforms, but on a much unhappier note, a court in Egypt has sentenced three journalists to life in prison. read more
[Rod Baker, @Biz_Africa] One thing that separates pseudo democracies with true democracies is media freedom, and that being the case, the Angolan government is falling short... which is why Reporters Without Borders has joined nine other NGOs in demanding the withdrawal of criminal defamation charges against Angolan journalist Rafael Marques de Morais, who went on trial on 24 March.
It's just not cricket.... read more