Radio Africa

Have you done your market research? - 9 Jun 2014

[Ilse van den Berg, @Biz_Africa] According to Laine Barnard, extensive market research is vital in order to determine the best strategy before entering a country with a new product or service. He also reckons the process of urbanisation is steamrolling through Africa and with that comes more spending money and a growing desire to spend that money - making retail in Africa a hot topic right now. read more

A constellation of stars... - 2 Jun 2014

[Ilse van den Berg, @Biz_Africa] A big congratulations to all the Africa Movie Academy Awards (AMAA) winners! If you missed it, have a look at all the 2014 AMAA stars. Mike Silver writes about commercialising the YouTube experience and reckons that as the online and offline worlds converge further, brands will do well to look over their shoulders (or screens) as talented domestic pets and performing babies fight for their audience's online attention. In Juliette Attwell's BizCareers column, she advises how mixed experience can help rather than hinder your career, as well as the difference between a cover letter and a motivational letter. Stephen Claassen poses the question whether Africa is the emerging market of the decade and Travis Bussiahn gives advice for radio station managers on how every on-air presenter they let go takes a piece of their future with them. Last but not least, if you missed last week's Biz Takeouts show, listen to the podcast which is now available. Have a great week! Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa) read more

Africans to tell the African story - 26 May 2014

[Ilse van den Berg, @Biz_Africa] Big news this past week was that Mail & Guardian launched a homegrown digital news platform, Mail & Guardian Africa, for Africans to tell the African story. The platform is lead by Editor, Charles Onyango-Obbo from the head office in Nairobi, Kenya. Google kicked some dust in Apple's eyes as it was named the world's most valuable global brand in the 2014 BrandZ Top 100 Most Valuable Global Brand ranking. read more

An endless online party - 19 May 2014

[Ilse van den Berg, @Biz_Africa] Taking a look back at the week's top stories, Jenny Reid reckons social media is a bit like an endless online party that can quickly get out of hand. Do your employees understand professional social media? In her BizCareers column, Juliette Attwell gives advice on how to handle the "Tell us about yourself" question in an interview. On Tuesday we rounded up our interviews with the Loeries Africa Committee by chatting to Editor-in-Chief of Brandwork Nigeria, Dan Oshodin. Millward Brown revealed seven key lessons for brands, based on the performance of brands such as Apple, Amazon and Visa over eight years of the BrandZTM Top 100 Most Valuable Global Brands study. All African journalists (African nationals based on the continent) creating content targeting an African audience, are reminded to enter the CNN MultiChoice African Journalist Competition before the entry deadline of 30 May 2014. read more

Bringing content back to Africa - 12 May 2014

[Ilse van den Berg, @Biz_Africa] Mark Tinka reckons that the next phase in the development of Africa's internet infrastructure will see more content and services brought closer to end-users which will result in better performance when accessing web applications, services and content. 90% of African internet content is hosted outside the continent today. read more

Calling all African journos! - 5 May 2014

[Ilse van den Berg, @Biz_Africa] All African journalists (African nationals based on the continent) creating content targeting an African audience are invited to enter the CNN MultiChoice African Journalist 2014 Awards which has now been officially launched. Making entries even easier this year, journalists can make submissions via the entry form website www.cnnmcaja.cnn.com. read more

Twitter tips for medium-term tweeps - 14 Apr 2014

[Ilse van den Berg, @Biz_Africa] Do you consider yourself as a medium-term tweep who doesn't need another silly Twitter etiquette lesson? Well then, have a look Tiffany Markman's ten Twitter tips for non-newbie tweeters like you. In other news, Times Media Group has acquired a 49% stake in Radio Africa, while Woolworths has announced its expansion plan into Africa over the next three years. read more

Africa is inspiring... - 7 Apr 2014

[Ilse van den Berg, @Biz_Africa] We are excited about our opportunity to interview the Loeries Africa Committee and so far we've chatted to Denford Mangora from Jericho Advertising in Zimbabwe as well as Ulric Charteris from Root225 in Tanzania. Interestingly enough, when asked what inspires them at the moment, they both said "Africa". read more

yuMobile purchase approved - 31 Mar 2014

[Ilse van den Berg, @Biz_Africa] The Communications Commission of Kenya (CCK) has approved the applications of Safaricom and Airtel to acquire yuMobile, just a few hours shy of the deadline for approval. The commission has now provided a six months transition period that will cater for the transfer of the services from Essar Telecom Limited to the two applicants. Daryn Smith shares insight on what your marketing agency focus should be on when it comes to brand building vs ROI. In other news, make sure you check out the highlights of the Loeries Africa Roadshow's stop in Nairobi. read more

Did your favourite ad make the list? - 24 Mar 2014

[Ilse van den Berg, @Biz_Africa] Millward Brown has announced the Best Liked Ads from Q4 2013 with Coca-Cola's 'Share A Coke With Bobby' taking the number one spot. Have a look and see if your favourite ad made the list... read more

Shedding light on retail in Africa - 17 Mar 2014

[Ilse van den Berg, @Biz_Africa] For retailers wanting to know how best to enter sub-Saharan Africa, a new study by global strategy consultancy firm A.T. Kearney shows that Rwanda, Nigeria, Namibia, Tanzania and Gabon occupy the top five places of the inaugural A.T. read more

Long live the brand - 10 Mar 2014

[Ilse van den Berg, @Biz_Africa] Nicolle Velleman reckons brands are more than product features. She says a brand is not a name, visual identity, logo, product or tagline - though these are common misconceptions. read more

Celebrating 10 years of Design Indaba coverage - 3 Mar 2014

[Ilse van den Berg, @Biz_Africa] Time sure flies when you're having fun! As media partner to the event, Bizcommunity this year celebrates 10 years of bringing you indepth design opinion coverage at Design Indaba. Read about Issa Diabate's talk on designing the future of urban Africa and catch up on some of the other conference sessions in our Design Indaba special section. read more

Just how much does mobile advertising influence affluent consumers? - 24 Feb 2014

[Ilse van den Berg, @Biz_Africa] A global survey, conducted by Millward Brown on the impact of mobile advertising on affluent consumers, has been released by BBC World News. read more

Get the full 2014 Biz Trends package - 17 Feb 2014

[Ilse van den Berg, @Biz_Africa] Finally, what you've all been waiting for, your full package of 2014's Biz Trends now available at the click of a button. In addition, this year you have the option of downloading the PDF or viewing it as a digital magazine, or both! Do remember to keep your eyes peeled mid-year when we will be revisiting all of these trends - should be interesting! In today's newsletter, Honore Gasa writes about how, despite the need for innovation and a history of getting it right, South African businesses are not innovating. read more

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