Online – the avenue for winning content, readers and research - 15 Jun 2015[@Biz_Africa] If you're ignoring the youth in your marketing campaigns you're in for a big surprise, as African youth account for 65% of the continent's consumer spending, and they read everywhere, all the time - that's according to research from Frukt, an international ad monitoring agency. With this 'read anything, anywhere' mindset in mind, Sibongile Lehloo shares five important tips to creating viral content, keeping in mind that there's an art and a science to creating online content and a campaign that goes viral. That's also why it's important to take your research online, with the rise of the R500 smartphone handset pointing to benefits such as increased speed and reduced cost, as well as improved accuracy and validation of research results. What are you waiting for? Online isn't just the next thing, it's the only thing. read more African acquisitions in the spotlight… - 8 Jun 2015[@Biz_Africa] The board of Tiso Blackstar Group SE has announced the completed acquisition of Times Media Group Limited, leaving it with 100% ordinary share capital of the largest and most dynamic media company in sub-Saharan Africa. It also has a 22.9% equity interest in Kagiso Tiso Holdings, one of South Africa's largest black-controlled investment companies. read more Cannes Lions are calling; celebrating award-winning journalism on the continent… - 1 Jun 2015[@Biz_Africa] There's no need to be sad if you won't be attending the Cannes Lions International Festival of Creativity in person, as we have the next-best thing for you: This year, we've appointed Ann Nurock as our first media correspondent on the ground in Cannes, bringing you winners' category shortlists, social media updates, seminar report backs and at least one Bizcommunity exclusive interview per day. Sit back, relax and get ready, as you can't get any closer to Cannes than with Bizcommunity this June! Award-winning reporting goes hand-in-hand with this focus on award-winning advertising, with the Promasidor Nigeria Quill Awards presented on Friday night. read more Africa Day: Bringing what was free to paid-for TV - 25 May 2015[@Biz_Africa] Thinus Ferreira delves deeper into how DSTV plans to extend the SABC news channel into Africa, with the public broadcaster's 24-hour TV news channel now available to the rest of the continent on the pay-TV platform's channel 404. Amr Shady feels technology definitely paints a brighter future for Africa, particularly as we celebrate Africa Day today, on 25 May. But all the celebration doesn't mean it's time to rest on our laurels, as modernising local economies is also important for Africa's future, making the continent more competitive by raising people's living standards, especially with Africa's population set to triple by 2050 - this is according to the African Economic Outlook 2015, released at the African Development Bank Group's 50th Annual Meetings. read more Digital dominates the African conversation - 18 May 2015[@Biz_Africa] Sara El-Khalili writes about 'Mobile technology: Bridging the African digital divide, a must-read as this week marks World Telecommunication and Information Society Day. Still on the topic of all things technological, Abigail Mawonde writes about how social media has become a major threat to the viability of the newspaper industry in Zimbabwe and the existence of journalism as a profession. Zimbabwe's digital space keeps the focus, with Koliwe Nyoni Majama explaining that local content production support is critical as the country gears up for digitisation. read more Radio still tops for news in Zimbabwe… - 11 May 2015[@Biz_Africa] A new survey by Afrobarometer in partnership with Zimbabwe's Mass Public Opinion Institute (MPOI), revealed on Thursday that a third of Zimbabweans still prefer to get their news from the radio, with only 10% checking social media for news every day. Moving further afield, Louise Marsland's latest [TrendTalk] column investigates whether brands can truly unlock the sharing economy, as explored in PricewaterhouseCoopers' ground-breaking research into this recent economic phenomenon. Rounding out the thought leadership this week, Sherry Zameer explains the power of mobile marketing, listing the 'old school sledgehammer marketing approach' as a pitfall to avoid in this time of personalisation and relevance. read more Mobile motivation and the top global ads of 2015 so far… - 4 May 2015[@Biz_Africa] In this week's [TrendTalk] column by Louise Marsland, we look at great ads in play, highlighting how this year's top industry trends such as branded content, social advertising and storytelling are taking the lead in branding, resulting in new advertising concepts and ideas. We also investigate how mobile motivation is sweeping across Africa, with insight from Amr Shady on how mobile's expansion is fulfilling the continent's growing needs for mobile solutions and creating more opportunities for its workforce. read more Faster Tanzanian internet becomes a reality - 28 Apr 2015[Rod Baker, @Biz_Africa] In this week's top stories from the continent, TIGO Tanzania is set to become the biggest and fastest internet network in the country thanks to its brand new 4G LTE technology. Next up, Andre Steenekamp offers advice on how to manage brand and reputation risk when your customer has a louder voice - especially handy in a time where consumer perceptions and attitudes about your company are now increasingly formed by the word on the social media grapevine. Lastly, don't miss your chance to enter the 2015 APO Energy Media Awards, especially as APO will award the first prize winner with transport, accommodation and a 'per diem' allowance to attend the Africa Energy Forum, held in Dubai from 8 to 11 June 2015, as well as one year of access to over 600 airport VIP lounges worldwide. read more Becoming a sustainable brand in a time of industry accolades - 20 Apr 2015[Rod Baker, @Biz_Africa] It was an eventful weekend award-wise, with the 2015 MTN Radio Awards winners announced, as well as the winners of the 2015 PRISM Awards. Atmosphere Communications scooped top honours in the Campaign of the Year category for the second year running, this time for the One Rand Man campaign it ran with King James Partners. And making the continent proud, FleishmanHillard's Prosper Campaign came out tops in the new Pan African Campaign of the Year category. Another well-deserved win. read more Branding for good - 13 Apr 2015[Rod Baker, @Biz_Africa] The tide has turned in marketing and today, Louise Marsland in her [TrendTalk] looks at 'Branding for good' and how the tide has turned in marketing, with products and campaigns from big brands working hard at providing solutions to societal problems. Mobile is big in Africa, as is moving money about using mobile, so get to Mobile Money & Digital Payments Africa, which will be back in Johannesburg in May. From France comes the news that AFP has launched Africa Weekly, a broadcast-ready programme for television and digital platforms, but on a much unhappier note, a court in Egypt has sentenced three journalists to life in prison. read more Free De Morais now! - 30 Mar 2015[Rod Baker, @Biz_Africa] One thing that separates pseudo democracies with true democracies is media freedom, and that being the case, the Angolan government is falling short... which is why Reporters Without Borders has joined nine other NGOs in demanding the withdrawal of criminal defamation charges against Angolan journalist Rafael Marques de Morais, who went on trial on 24 March. It's just not cricket.... read more That’s right, shoot the messenger… - 23 Mar 2015[Rod Baker, @Biz_Africa] Zimbabwe's Industry and Commerce deputy minister Chiratidzo Mabuwa has blamed journalists for Zim's problems because she says they sold out by writing negative stories on the country's indigenisation and economic empowerment laws. On a different tack, Wendy Cochrane asks: Does your brand have what it takes to be a hero at the bottom of the pyramid? Many companies, she says, are alert to the opportunities that exist in our dynamic developing markets, but building stable brands within this volatile climate is not for the faint-hearted. And on a very positive note, Merck is supporting schistosomiasis education in Mozambique and that's good news for the fight against this debilitating disease. read more Milk, popcorn… and Nigeria - 16 Mar 2015[Rod Baker, @Biz_Africa] Ahmed Bulbulia, writing from Nigeria, looks into the curious case of milk & popcorn in Nigeria, and still on the West African giant, we look at the nation and how it is among the 20 fastest growing economies and what that might mean. And just in case you haven't had enough of Nigeria, Burson-Marsteller has announced a new partnership in Nigeria... the launch of CMC Connect Burson-Marsteller in Lagos and Abuja. Leigh Andrews writes on the epic impact of global-local acquisitions and mergers... and spoke to Elian Wiener, founder and CEO of Epic Communications - recently acquired by Publicis Groupe - on the subject. read more Egypt postpones Al Jazeera trial - 9 Mar 2015[Rod Baker, @Biz_Africa] In a move that is unlikely to polish its already tarnished image, an Egyptian court has postponed the Al Jazeera journalists' retrial. On a happier note, Burundi is set to ease media restrictions - Burundi's national assembly has approved a draft media law, backtracking from contentious 2013 legislation. And over in West Africa, Nigeria is leading a mobile lifestyle and here's why that matters to brands. read more From the world to Africa... Design Indaba - 2 Mar 2015[Rod Baker, @Biz_Africa] One of the highlights of the South African annual calendar is, what else... Design Indaba and as always, we were there, bringing you the latest from the world of design. read more |
