Marketing & Media South Africa

Hashtag celebrations and industry inspiration - 28 Aug 2017

[Leigh Andrews] Welcome to the new week! We kick off with the news that the hashtag is ten years old. Hard to believe it's been just a decade since its introduction to online posts and making social media that much more manageable. read more

Celebrating female leadership and this year’s Loerie winners - 21 Aug 2017

[Leigh Andrews] You'd need to have skipped the country and been far away from social media to not have known the 39th annual Loeries took place this past weekend. In a nutshell: BBDO MEA took the title of regional agency group of the year, KFC Africa CMO Mike Middleton was awarded this year's Marketing Leadership and Innovation Award, and Nathan Reddy, chief creative officer and founder of Grid Worldwide Branding and Design, was this year's Hall of Fame inductee. read more

Get your #WomensMonth and #Loeries2017 fix on Biz! - 14 Aug 2017

[Leigh Andrews] Making headlines this week is the news that Tanja Lategan, former CEO of Primedia Online, has just been appointed as MD at Creative Spark, which was acquired by the M&C Saatchi Group in 2015. Lategan, who comes with 14 years of digital experience, will steer the digital agency through its next phase of growth in delivering powerful ideas for a digital world. read more

August is all about ABCs, #WomensMonth and the Loeries! - 7 Aug 2017

[Leigh Andrews] Louise Marsland kicks things off this week by sharing the top outcomes of the Daily Maverick's The Gathering 2017 media edition, which took place at the CTICC last week. Click through to her coverage on how to save SA from state capture and media elitism, why fake news is ‘weaponised social media', and why media freedom remains a cornerstone of democracy. With Women's Day taking place this Wednesday, our #WomensMonth coverage is well under way on Biz. read more

Digital is now and it's time to focus on women in leadership - 31 Jul 2017

[Jessica Tennant] Last week's [[https://www.bizcommunity.com/DigitalMarketingFocus#edscolumn #DigitalMarketing special report]], curated by Louise Marsland, featured the likes of Facebook's Nunu Ntshingila, who explains how to turn mobile video into a marketing star for your business and Platinum Seed's recently appointed design director, Ally Behr, who explains how artificial intelligence is dominating conversations. On the subject of digital marketing, our top news story was that of Liquorice winning the Avon account. Following an extensive and competitive pitch, it was appointed Avon South Africa's digital and social media agency of record. read more

#CSIMonth success and fake news findings - 24 Jul 2017

[Leigh Andrews] July is #CSIMonth on Biz, and Juanita Pienaar kicks off this week's coverage with feedback from last weekend's 5 For Change black tie gala, which raised awareness as well as over R240k for five social enterprises. This year's beneficiaries included Ikhaya Le Langa (Home of the Sun), Numeric, Sunshine Cinema, Dine With and Community Keepers. Sticking to the topic of CSI, I attended the media launch of Yo Yoga Cape Town's #Yochallenge. read more

Emojis and PR – the good, the bad and the ugly - 17 Jul 2017

[Leigh Andrews] It's World Emoji Day Yes, those little smiley face emoticons are everywhere and a great way to make your marketing more Millennial-friendly. But beware, if not included in the Unicode Standard, there's no guarantee they will show up in all the communications you send out, writes Selina Sutton. read more

Bell Pottinger, Abey Mokgwatsane, Apex Awards, just some of last week's headlines - 10 Jul 2017

[Jessica Tennant] It was an eventful week with Bell Pottinger CEO James Henderson issuing an apology, Abey Mokgwatsane's resignation from Ogilvy & Mather South Africa, the 2017 Apex Awards and the Cape Town sessions of The One Club's One-ID Creative Boot Camp to name just a few of this week's headlines. UK-based public relations consultancy, Bell Pottinger terminated its contract with Gupta-owned Oakbay Capital three months ago when they were accused of a social media campaign they were involved with highlighting the issue of economic emancipation in an inappropriate and offensive manner. Henderson claims to have been misled, saying that this does not reflect the values of the company and that they are ‘deeply sorry'. read more

Learn from Cannes Lions 2017’s best of the best with BizTakeouts! - 3 Jul 2017

[Leigh Andrews] Bizcommunity and Cinemark look forward to welcoming you to our post-Cannes case studies breakfast sessions for the third year in a row with exclusive insights into this year's major trends presented by our roving reporter Ann Nurock and a selection of this year's SA jurors. Don't miss the sessions on 19 and 20 July at Sandton City and on 26 July at the V&A Waterfront. read more

SA’s Cannes Lions 2017 success and paving the way for new world leadership - 26 Jun 2017

[Leigh Andrews] Just a week later and the dust has settled on Cannes Lions 2017. We have a full list of the total tally per SA agency as well as all the winners - most importantly, Ogilvy Joburg scooped up the radio Grand Prix for its KFC Double down ‘Sad Man Meal' campaign, as well as SA's first director to win a Grand Prix. read more

The healthy Cannes Lions roar and more! - 19 Jun 2017

[Leigh Andrews] Cannes Lions 2017 is in full swing, with the Pharma and Health & Wellness Lions award ceremony already done and dusted this weekend. Click here for all the results - Y&R SA and 7Films have already done the country proud! Our roving reporter Ann Nurock also chatted to Mandi Fine, CEO of F/NE and juror for the Cannes Lions Pharma Lions as part of Lions Health live in Cannes, about awarding work that's truly changing people's lives. read more

Essential reading ahead of Cannes Lions 2017! - 12 Jun 2017

[Leigh Andrews] The 64th annual Cannes Lions' International Festival of Creativity takes place from 17 to 24 June, covering all aspects of creative communications. Our roving reporter Ann Nurock will provide exclusive coverage on the ground, so keep an eye on our Cannes Lions special section as well as our social media feeds throughout. read more

Building trust and good design - 5 Jun 2017

[Leigh Andrews] Welcome to June! If the year is progressing a little too fast for your liking, now's a good time to step back and reflect on your goals for the year and whether you're meeting them. To help you with that task, Kate Niemöller of IQ Business highlights the current confusing ‘fake news' era and writes a follow-up to her recent Samra Conference presentation on fact-phobia vs credible data. She shares her personal favourite sessions from the conference and points out that information is a key indicator in the plummeting global trust deficit. read more

From one thing to the next and whole lot in-between - 29 May 2017

[Jessica Tennant] With less than a month to go, the 64th Cannes Lions International Festival of Creativity is fast-approaching, and while it may only last a week, our coverage is year-long and provides a wealth of opportunities for your brand. Whether it's to get inspired or align your brand with this world-class event, visit our Cannes Lions special section and be sure to plan for our Case Studies from Cannes live events, which will see Ann Nurock report back on this year's winners and key trends. As Africa Month draws to a close, Juanita Pienaar interviews Abiot Mahlatse Ledwaba on his PR company, Magnificent Communications and how to be “magnificent but still improving”. June is Youth Month and we're getting ready to learn more about Millennials and how best to market to them. read more

Rethinking research and reviewing Gen X - 22 May 2017

[Leigh Andrews] We have a plethora of post-One Show 2017 content, including interviews with some of SA's brightest stars who took the stage, like Ross Chowles, as well as those behind the scenes, in the production companies and recording studios responsible for SA's Pencil-winning work. Click through to our One Show special section for the latest updates. Looking further ahead to the Loeries, coming to Durban this August, I elaborated on all things excellent in outdoor ad execution with Wandile Setlhodi, head of marketing SSA at JCDecaux, the Loeries' branding partner for the year and sponsor of the outdoor and out of home (OOH) category. Keeping things cutting-edge, Jessica Tennant reports back from VIMN Africa's Thought Leadership Breakfast held last week. read more

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