The importance of listening to your audience - 2 May 2017[Leigh Andrews] As we enter the fifth month of the year, join me in extending a warm welcome to our new editorial assistant Juanita Pienaar, who has settled into the role with feedback on the Amasa Speaker Series, which kicked off with a talk by BrandsEye's chief marketing officer, Nic Ray. Click through for insight into the importance of mining content from online conversations for sentiment and the topics driven by this sentiment. Keeping things focused on listening to your audience, I chatted to Pierre Branco, vice president and general manager of Southern Europe and Africa for Turner to find out just how Cartoon Network is cornering kids' TV on any device. He explained children's evolving TV viewing habits, how Cartoon Network's offering has extended into the digital realm as a result of this ‘total consumption' trend, and its impact on advertisers. In our latest #Newsmaker segment, Jessica Tennant pinned down Nicole Reitz-Chidrawi and Samantha Ferguson on Flint & Tinder's first year of event planning, organising and executing, as well as how their name signifies the soul of the business and their belief that there's never just one element responsible for making magic happen. read more A time for self-regulation and radio congratulations - 24 Apr 2017[Leigh Andrews] What a bumper marketing and media week it's been! We start things off on a cautionary note, with the news that 24.com has accepted Verashni Pillay's resignation from The Huffington Post SA with immediate effect. The news followed immediately on the release of the findings of the press ombudsman that a #fakenews blog published on The HuffPost SA was both malicious and discriminatory. We also congratulate the winners of the 2017 Liberty Radio Awards. read more Better measurement and squeezing out fake news - 18 Apr 2017[Leigh Andrews] We hope you had a relaxing Easter weekend and that you're ready to hit the ground running. To get you in the mood, kick back and find out about the new Socio-Economic Measure (SEMs), set to replace the market segmentation tool, Living Standard Measure (LSMs), over the next two years. read more Marketing best practice for the online and offline world - 10 Apr 2017[Leigh Andrews] Top of mind this week is the fact that any brand benefits from realising that a clear content marketing strategy = happy customers + happy boss - and then knowing how to properly execute it. That's just half of what I learned at Blue Magnet's recent content marketing and social media training course, with further feedback set to appear on site this week. read more From fake (April Fools’) news to fake followers - 3 Apr 2017[Leigh Andrews] It was a difficult week for many, so the few April Fools' Day headlines this past weekend lightened the mood with a few chuckles. Not to worry if you missed them as I conducted a quick roundup. read more Managing brands digitally, beyond the echo chamber - 27 Mar 2017[Leigh Andrews] We can't believe a quarter of the year has already flown by! As #BrandManagerMonth comes to an end on Biz, I chatted to Nomu director Paul Raphaely about the essence of good design and how to better market brands through all the advertising clutter. Keeping things brand relevant, Michael Bornheim of Oracle shares why an integrated data platform is the key to aligning marketing, sales and service. This is especially true when you step out of your brand manager shoes and into your own customer persona to realise that whether you're watching an advert, engaging with a social community manager or trying to resolve a service issue, customers expect brands to know their history and preferences. Pippa Naudé rounds out Scan Display's EuroShop 2017 coverage with an overview of the top five exquisite exhibit trends according to MD Justin Hawes. read more Bookmarking digital success and extending continent-wide creativity - 20 Mar 2017[Leigh Andrews] This edition of the newsletter is all about industry-wide recognition of truly excellent work. First up is insight into last week's IAB Digital Summit and Bookmark Awards winners, which kept the industry captive. read more What to expect from the IAB Digital Summit and Bookmarks 2017 - 13 Mar 2017[Leigh Andrews] The day SA's digirati and rising stars most look forward to is finally almost here, with the IAB's third Digital Summit and ninth Bookmark Awards both taking place on Thursday, 16 March. IAB SA's CEO Josephine Buys shares the importance of bringing this level of thought leadership, celebration and collaboration to SA's digital community. read more Creative ideas everywhere! - 6 Mar 2017[Leigh Andrews] Last week was one of complete creative immersion for our team as we covered all three days of the annual Design Indaba extravaganza. Click through to our special section to browse our daily highlights, favourite talks and galleries of the best moments and quotes from the 54 speakers that kept us entertained, inspired and on the edge of our seats. read more Design Indaba 2017 is finally here! - 27 Feb 2017[Leigh Andrews] In the build-up to the three-day extravaganza of all things creative later this week – yes, that's the annual Design Indaba conference – I found out what you can expect from this year's simulcast experience. We also learn more about this year's Emerging Creatives programme, showcasing the likes of The After Skool Life founder Kgotso Letwaba, and set to take place in Cape Town, Durban and Johannesburg over the course of the Festival. read more Marketing beyond the norm - 20 Feb 2017[Leigh Andrews] Leigh Crymble gets into the ‘Potayto, Potarto' debate by explaining how Cards Against Humanity's ‘Advertisement'-emblazoned potato Super Bowl ad changed how she sees marketing. It's proof you can get a point across without any fancy panning, zooming, audio, subtitles, call to action or even branding. This ties into Danette Breitenbach's feedback from Posterscope's Future Defining Themes of OOH Conference, held at the Venue Green Park in Sandton. read more Designing for VR and local flavour - 13 Feb 2017[Leigh Andrews] It may be the month of love but we're revving our engines for all things design-centric this week, with Dave Nemeth providing feedback from Ambiente 2017, currently taking place in Frankfurt. He's noticed fine attention to detail as well as age-old traditions of manufacturing. First up on the local news front: DHS Media has obtained the publishing rights to BBC Top Gear Magazine South Africa. read more Celebrating digital innovation - 6 Feb 2017[Leigh Andrews] Welcome to February! It's #DesignMonth on Biz, so expect a good few weeks of content around this always relevant theme. We kick off with congratulations for Havas Johannesburg's CCO Eoin Welsh, who joins the New York Festivals' 2017 grand jury. The awards honour the world's finest creative advertising, with the gala event taking place mid-May this year. Shifting the focus back to our shores, IAB SA has announced its Diamond partnership with digital innovator Accenture Interactive for the third annual IAB Digital Summit, taking place on 16 March in Sandton. read more All for accessible, inclusive creativity - 30 Jan 2017[Leigh Andrews] This week we're all about enhancing your creativity. First up, Pasqua Heard finds out how Umuzi, creative academy and agency based in Johannesburg, will be expanding to Cape Town this year as it continues its mission to make South Africa's creative industry more accessible and inclusive. MD Gilbert Pooley and creative director Odendaal Esterhuyse share how agencies can contribute to diversity in the industry and what it takes to be recruited by Umuzi. read more Rethinking advertising - 23 Jan 2017[Leigh Andrews] If you're not yet into the swing of things, we have industry-relevant thought leadership to get you on the right track. First up is Daryn Mason, an Oracle CX evangelist, who explains why machine learning might be the saviour of advertising, as it brings greater nuance to the way consumers manage content and how brands distribute it. He says the technology is turning ad blockers from all-or-nothing sorting programs into sophisticated ‘content brokers' that scrutinise adverts for relevance based on each customer's needs. Sticking to the topic of ‘learning', I chatted to two of the AAA School's lecturers Charles Maggs and Mandy Speechly, on the students' 2016 #LoeriesRankings and wins. read more |
