International business lessons with local impact - 6 Jun 2016[Leigh Andrews] We start with international coverage by Daniel Munslow on the recent 2016 World PR Forum Summit. He shares a lesson in cross-cultural communication, one of the most talked about subjects for global communication professionals as they continue to face the challenges associated with communicating with large, geographically spread audiences. I also go Behind the Loeries with Virginia Hollis. read more Shopper marketing and social employees - 30 May 2016[Leigh Andrews] Today sees the launch of our special focus feature on shopper marketing, edited and curated by Louise Marsland. Expect a week of exclusive, must-read content on how technology is changing how people shop as well as how digital signage will transform the retail environment. Charlie Stewart shares a summary of the talk he presented at last week's Marketing Indaba 2016 in Cape Town on how quality content can seal the B2B deal, derived from Business to Business Marketing: A Step by Step Guide, written by Stewart and Mark Eardley and published by Penguin in early 2016. Still on the business-transformative power of all things digital, Roane Swindon explains using social media to advertise across the three main platforms of Twitter, Facebook and Instagram. read more That social media marketing influence - 23 May 2016[Leigh Andrews] This week we touch on the latest social media marketing trends, their potential impact on your personal relationships, the potential advertising impact of the SABC's new local music radio mandate and how to get out of a creative rut... Firstly, Chiara di Rago explains why you should care about influencer marketing - the key reason being that real people make your brand the talking point of their conversations, in an engaging and credible way. Switching to a topic that dominated social media last week, Rose Setshoge explores just how commercial the new SABC radio '90% local music' mandate is, especially as all 18 stations are required to stick to the quota policy, which may end up in a loss of individual station flavour that impacts on advertising spread. Aimeé Serrão says there are always two sides of the same coin when it comes to social media, particularly when it starts affecting personal relationships. Lastly, with Loeries® Creative WeekTM Durban looming ever closer, we have a creative conversation with communication design category jury president on her best way to get out of a creativity rut as well as what we can do to tip the gender balance scales in advertising. Important industry reads to get you off to a motivated week! read more Design show wins and clever mind tricks - 16 May 2016[Leigh Andrews] We kick off this week's coverage with the final winners' list from One Show 2016, which adds eight more pencils in the film and radio categories to South African agencies' stash. Click here if you missed the first award night results earlier this week. Ann Nurock also exclusively chatted to the team from OpenCo that took home Bronze, Silver and Gold Pencils at the One Show Awards for their print and design work for client Apartheid Museum. read more Creative diversity and long-form journalism - 9 May 2016[Leigh Andrews] We have lift off! The One Show 2016's creative week runs from today, 9 to 13 May, and we'll have live tweets and exclusive coverage on the ground from our roving reporter Ann Nurock. But more than merely celebrating the creative work that's had the most resonance around the world, the One Show is set to also deepen SA's diversity drive thanks to the local boot camps coming to Cape Town and Johannesburg soon. read more Celebrating African creativity with new research currency - 3 May 2016[Leigh Andrews] Mike Broom asks where marketing research is going, particularly when you factor in the weak economy, budget cuts and greater complexity and the complexity of modern life in general. Broom says the bottom line of marketing research is still to gain better understanding of consumers. In this light, Terry Murphy says the new OOH measurement currency should bring even more growth to the outdoor advertising industry, particularly based on how the introduction of similar currencies has impacted other countries. We also put on our fun hats to go further Behind the Loeries 2016 with Suhana Gordhan, creative director at FCB Africa and newly nominated Loeries committee and board member. read more Now screening: Get your GoT fix! - 25 Apr 2016[Leigh Andrews] Social media was buzzing ahead of the season premiere of Game of Thrones. Louise Marsland, one of the biggest GoT fans we know (this preview article she wrote late last week serves as proof), was up with the earliest Twitter birds to watch the episode and talks us through the hype and whether expectations were met in an article titled 'And now my watch begins...' Marsland says it didn't disappoint, leaving as many questions unanswered in the first episode as the final of Season 5 - that said, if you're a fan and haven't seen the show yet, stay off the internet!! In other exciting news, the final rankings are in: South Africa came joint-12th overall in D&AD judging 2016, responsible for 13 of the 749 pieces of work awarded D&AD Pencils out of 26,000 design and advertising entries this year. read more From expert PR to brand communication truths - 18 Apr 2016[Leigh Andrews] This week's coverage starts on a high note, with small public relations consultancy PR Expert taking top honours at the 19th PRISA PRISM Awards. Bizcommunity sponsored this year's lifetime achievement award, which went to Peter Mann of Meropa Communications. read more Customer-centric brand communication - 11 Apr 2016[Leigh Andrews] As we delve further into #CommerceMonth at Bizcommunity, Beverley Klein finds out about 'the demanding digital consumer' and the resulting rise of 'the internet of customers' from Andre Steenekamp, CEO of 25AM. It's time for all businesses to realise this and revolutionise their brand communication. With brand communication as a whole at the heart of everything the Loeries stand for, and Loeries® Creative Week™ 2016 just four months away, we decided to unmask the unifying power of creativity by chatting to Donovan Goliath - popular comedian by night and creative director by day, who serves as the first ever Loeries Creative Voice and is chatting about "creativity as a whole" on a special weekly segment on YFM, running until mid-May. Switching focus to the concept of rebranding, Christo Maritz explores when is the right time to stick with the branding you've built up over the years and when to go for a rebrand, using music icons Madonna and Meat Loaf as examples. read more Personal branding in the digital economy - 4 Apr 2016[Leigh Andrews] Louise Marsland kicks things off by chatting to this week's NewsMaker, Koo Govender. She's the new CEO of the Dentsu Aegis Network in South Africa, tasked with building the network's position in the South African market. read more Tapping into the youth market - 29 Mar 2016[Leigh Andrews] Our focus on brand managers is still going strong as we reach the end of the month, with Trevor Ormerod, GM of sales and marketing at Times Media, letting us in on what to expect from the 12th annual Sunday Times Generation Next Youth Marketing Conference, Interactive Showcase, Awards event this June and how brand managers can better tap into the youth market. Sticking with the idea that the cool kids know what works, the Entrepreneurship Survey, provides a glimpse into the world of young entrepreneurs in Africa - particularly those in the 15 to 25 age group. Facebook has also launched educational materials on ad auctions, to help those of us who are a little out of that market age-wise understand how the Facebook ad auction actually works in order to better reach the lucrative youth market that's always got an eye on social media. Go forth and conquer! read more Happy birthday Twitter! - 22 Mar 2016[Leigh Andrews] Yesterday Twitter turned 10 and Louise Marsland gives us some of the best moments from the past decade and how the social network has changed how we interact online. Technology is improving in leaps and bounds, and the fact that science fiction is becoming reality is what keeps CEOs awake at night. Leigh Andrews spoke to IBM's Craig Holmes and Jose de la Torre about the true impact of digital disruption on business. As we all know the digital world is becoming heavily diluted with content, so how do you create shareable content in social media marketing in this day and age? Aimee Serrao provides some pointers to achieve this tricky task. In line with this, what exactly is digital media? Jack Dawson defines this new term and provides some lessons from around the world. PS: Bizcommunity's content calendar is well underway. read more Giving your audience what it wants - 14 Mar 2016[Leigh Andrews] It's not easy standing out from the crowd when your audience has come to expect a certain way of work - but that's not to say it can't be done. WPP's smallest agency, NOT NORM, is a key example of this as it bucks the trend and starts making a name for itself with global and local recognition alike. read more Managing brands digitally - 7 Mar 2016[Leigh Andrews] Digital publishing and advertising has been top of mind for a while now, with the IAB's Digital Summit & Bookmark Awards 2016 taking place last Thursday. read more The future of work & digital design - 29 Feb 2016[Leigh Andrews] It's been a business-busy February here at Bizcommunity. Today, we round out our #DesignMonth theme with an overview of the CCDI's design-thinking movement, which is fast spreading across the country. read more |
