Marketing & Media South Africa

Can you use social selling to boost B2B sales? - 9 Jun 2014

[Rod Baker] Graeme Wilson takes a look at 'social selling' and asks whether it can be used to increase B2B sales? He says it's no wonder that more and more B2B brands are warming to the idea. read more

A tale of two haircuts, media, and racism - 2 Jun 2014

[Rod Baker] Ed Herbst takes a look at racism in the media, and a tale of two haircuts, and how the Mandela legacy of reconciliation has been squandered. On the broadband front, Sipho Maseko, Telkom CEO reckons that while debates in the telecoms industry fall into three categories: what is good for consumers, business and for the country, it all comes down to the fact that our survival rests on convergence. YouTube's first-ever video upload was of Jawed Karim (the site's co-founder) looking a little awkward during a trip to the zoo. Since then, we've seen a great deal more and Mike Silver now looks at commercialising the YouTube experience while Louise Marsland reckons brands, well... read more

Winning an AdReview award reflects business success - 26 May 2014

[Rod Baker] In a follow-up to the AdReview Awards featured on Bizcommunity last week, Danette Breitenbach chatted to some of the winners to find out how winning an AdReview award reflects the success of their business. Harry Herber suggests we buckle up for the media ride of our life. Why? Because he says the next TV tsunami is on its way. read more

Competing for the future, the Marketing Indaba, and why trends matter - 19 May 2014

[Rod Baker] Wayne Bishop was recently asked to do a talk at the University of Johannesburg entitled "What does the Future Ad Agency look like?". read more

The media: how powerful, exactly? - 12 May 2014

[Rod Baker] Almost on a daily basis, the media expose or report on yet another instance of corruption or police brutality and, as Anton Harber wrote last week on Bizcommunity.com, "Now the media is uninhibited in exposing government corruption and security force brutality. read more

Twitter targets SA, ANC brands school buses - 5 May 2014

[Rod Baker] Some may reckon the SA economy is now second to Nigeria's, but in terms of advertising, Twitter reckons South Africa leads the pack. On the media front, while Sanef reckons the so-called secrecy bill will harm media freedom, the ANC has caused a row by branding two sponsored school buses in its own colours. Anton Harber says that our freedom has been hard won and we have a robust media, but do we have the will to defend our freedom? Finally, James White shows you how to navigate the new PR landscape. As he says, business is changing. read more

Here they are - SA radio’s ‘Oscar’ winners - 14 Apr 2014

[Rod Baker] The MTN Radio Awards have come and gone; Luise Allemann reports on the awards' winners. Communications Minister Yunus Carrim says radio is so vital in SA as it gives a voice to the voiceless. One way to make people want to see what something is all about, is to ban it. And that is exactly what has happened here... read more

It’s all about the PRISM Awards - 7 Apr 2014

[Rod Baker] We have a large newsletter again this week, but our focus is very much on the 2014 PRISM Awards, which took place last night. We have all the PRISM winners plus comments from the judges and the winners; for instance, Jeremy Maggs, guest speaker and one of the judges reckons that PR is at centre of today's communication mix. In addition, we take a look at Cape Town's Atmosphere Communications, for which this year's PRISM Awards have been a whopping success. That's our comprehensive 2014 PRISM Awards roundup, but there much more besides... read more

Cliff quits - 31 Mar 2014

[Rod Baker] No, April the First is tomorrow... It seems Gareth Cliff really has quit 5FM and will be leaving today. read more

SABC: Silence of the hams - 24 Mar 2014

[Rod Baker] Ed Herbst looks at the SABC and how he reckons it has systematically silenced or ignored those it deems are either critical of government and/or those calling the government to account for its actions. read more

Survé to be sued for a billion? - 17 Mar 2014

[Rod Baker] Harold Wilson said "A week is a long time in politics" and now Independent's Iqbal Survé may be finding a few months is a very long time in the media... Independent has lost a number of top staff, for various reasons, and now it seems Independent and Survé (and others) each in their own personal capacity could be sued by technology billionaire Robert Gumede. read more

Another Tencent in the offing? - 10 Mar 2014

[Rod Baker] Speculation continues about the real reasons Naspers CEO Koos Bekker stepped down last month‚ but some reckon there could be plans to create a new global internet‚ media and digital group. So could another Tencent be in the offing? Justice should be seen to be done and we expect those who witness certain events to be ready to come forward. read more

Celebrating 10 years of Design Indaba coverage - 3 Mar 2014

[The Biz editorial team] Last week Design Indaba pulled off another pretty faultless series of design events. As media partner to the event, Bizcommunity this year celebrates 10 years of bringing you indepth design opinion coverage with a bumper edition. Read about the changing face of urban Africa and get daily conference overviews of local and international designers at the top of their game. read more

NPA mum on Pistorius porn claim - 24 Feb 2014

[Rod Baker] Weekend reports that Oscar Pistorius surfed porn websites in the hours before he shot dead his girlfriend Reeva Steenkamp have drawn a 'No comment' from the NPA. On the media front, Naspers' Koos Bekker is stepping down and Bob van Dijk, currently Naspers' most senior ecommerce chief, will take over the reins at the media giant. And still on the media front... Anton Harber reckons that when there's fear in the newsroom... when a reporter fears he or she will lose their job if they show crowds booing Zuma or ANC supporters wielding bricks against marching rivals, then there are party-political interests overriding news judgment. read more

Our 2014 Biz Trends Report is here - 17 Feb 2014

[Rod Baker, Content Director] We've already had inquiries... "When are you putting out your 2014 Biz Trends Report?" The quick answer is... read more

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