Time to put that innovative thinking cap on - 7 Sep 2015By Leigh AndrewsIn an economic crunch, the client is king, says Takudzwa Madzikanda, explaining that times have shifted from when the agency held the power to dictate work to the consumer. Reduced marketing budgets globally mean it's now a constant battle against our own competitors for the same, ever-reducing client pool so we need to do something different. Fittingly, in the first in Douglas Kruger's 'Relentlessly Relevant' series, he shares lessons on innovation from a Soweto street vendor - we can all learn from this example of true business innovation. One example of innovative business thinking is the Safaricom Appwiz Challenge, now in its second month for Kenyan innovators in mobile ICT. Definitely worth the effort as the grand winner will receive a cash grant of Ksh1.5 million, while the first and second runner-up will receive Ksh1 million and Ksh500,000 respectively. Read on below to find out more... | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
