Africa, rise! - 7 Mar 2016By Leigh AndrewsIt's definitely time for global brands to refocus their attention on the African market. In an exclusive interview, Danette Breitenbach finds out more from Scott Julian, one of the founding partners of Effective Measure, which was recently acquired by Insiight and plans to better create an environment of trust and an understanding of what a client is buying and that they get what they asked for from the continent. Sticking to the topic of success unique to Africa, Ngugi Mungai writes about Node Africa, the Kenyan start-up that came to be in just six weeks and how the tech community actually achieved this milestone. We also find out about Kariba South Primary School, the Zambian school that won the global entrepreneurship competition titled 'School Enterprise Challenge', organised by UK-based charity Teach A Man To Fish. Definitely time for Africa to shine - we look forward to your own success stories. | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
