Businesses boosting the economy - 8 Feb 2016By Leigh AndrewsWith blogging proving hugely popular in the country at the moment, Nkem Ndem V offers five tips to write an SEO-friendly blog post for Nigerians. She touches on the importance of keywords, links for reference and a comment box, to make your content shareable. Expanding on the context of shareable content, Facebook is helping SMEs in West Africa to better connect with their customers through a roundtable discussion set to support entrepreneurship. That's especially pertinent as Africa is home to some of the world's most vibrant and exciting small businesses, and these enterprises are the backbone of the economy. In another example of businesses helping boost the economy, we look at how MTN Mobile Money and Hellofood are supporting the Ugandan 'Feed a Child' initiative. Good food for thought as the week kicks off... | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 15 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
