Branding Africa

Radio still tops for news in Zimbabwe… - 11 May 2015

By @Biz_Africa

A new survey by Afrobarometer in partnership with Zimbabwe's Mass Public Opinion Institute (MPOI), revealed on Thursday that a third of Zimbabweans still prefer to get their news from the radio, with only 10% checking social media for news every day.

Moving further afield, Louise Marsland's latest [TrendTalk] column investigates whether brands can truly unlock the sharing economy, as explored in PricewaterhouseCoopers' ground-breaking research into this recent economic phenomenon.

Rounding out the thought leadership this week, Sherry Zameer explains the power of mobile marketing, listing the 'old school sledgehammer marketing approach' as a pitfall to avoid in this time of personalisation and relevance.

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