The latest Shopper Marketing trends have been the focus of a special trend report on Bizcommunity this past week, ahead of the world Consumer Goods Forum summit in Cape Town next week featuring the global CEOs of leading multi-national brands and global retailers.
As with most industries, retailing is also experiencing massive disruption, as empowered consumers and technological innovation intersect, meaning that retailers and brands need to work harder than ever in engaging the consumer in this overly cluttered advertising and marketing world. The good news is that the consumer wants to connect with you, as long as you add value to their lives.
Adding to the challenges - and opportunity - in Africa, is the increasingly younger population, the 'Afrillennials', who have been a focus of #YouthMonth on Bizcommunity, this June. This is a tech-savvy generation who are constantly learning and should be embraced for the new ideas and attitudes that they bring into the workplace, says Richard Mulholland, Missing Link founder.
Have a successful week!
Louise Marsland
Africa Editor: Bizcommunity.com
