OOH Africa

Becoming a sustainable brand in a time of industry accolades - 20 Apr 2015

By Rod Baker, @Biz_Africa

It was an eventful weekend award-wise, with the 2015 MTN Radio Awards winners announced, as well as the winners of the 2015 PRISM Awards.

Atmosphere Communications scooped top honours in the Campaign of the Year category for the second year running, this time for the One Rand Man campaign it ran with King James Partners.

And making the continent proud, FleishmanHillard's Prosper Campaign came out tops in the new Pan African Campaign of the Year category. Another well-deserved win.

Danette Breitenbach attended the PRISM Awards and shares insight into how the night turned dreams into reality for some PR consultancies and practitioners.

Flip through our gallery of the 2015 PRISM Awards to see the winners on stage, on the red carpet, and in their seats at The Maslow Hotel.

In light of all this celebration, it's fitting that Louise Marsland's [TrendTalk] column explains how to be a sustainable brand.

Hope you're feeling inspired...

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