OOH Africa

The 'curse' of creativity... - 1 Dec 2014

By Ilse van den Berg, @Biz_Africa

The 'curse' of creativity... - Mon, 01 Dec 2014In her TrendTalk column, Creativity's 'curse', Louise Marsland discusses the importance of being creative at work as well as outside of work.

Covering the DMX Conference, Leigh Andrews gives some tips to getting your website to stand out from the rest. She also elaborates on Gemalto's African mobile marketing win-win plan, and shares vice president of mobile marketing for Gemalto, Nadia Gonzalez's secrets to getting your African mobile marketing plan right.

Alex Salter, CEO of SamKnows, in his piece Connecting with purpose: The internet forces shaping modern Africa, urges African nations to leverage the lessons already learned by other global telecom regulators and governments.

In other news, Ogilvy & Mather appointed Paul Shearer as its new CCO Middle East, North Africa; and the AdFocus Awards 2014 took place last week in Johannesburg - congratulations to all the winners!

Last but not least, in last week's Biz Takeouts show, @BizWazza had Misha Teasdale and Lauren O'Donnell from Greenpop, and Kilowatt AV CEO, Dillon Jearey in studio. If you missed the show, make sure you listen to the podcast which is now available.

That is all from me!

Cheers!
Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)

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