Bizcommunity.com went daily with the Africa Media and Marketing newsletter on Africa Day last week, 25 May 2016. The expansion into Africa with business-to-business content is a key business strategy and resources have been allocated accordingly.
I've always believed that business-to-business media is about people, about their achievements, about their professional development, and about the interesting things they are doing. In the creative industries, people are changing the world, coming up with innovations that save lives, providing solutions to serious problems, and brands are very much at the forefront of that.
So, we will be focussing on people and their creativity; the technology innovation that is transforming Africa; business and economic stories that impact marketers and brand decision making. We know there are real and terrible challenges, but there are also incredible stories of innovation, talent and creativity.
Join the conversation on Africa by contributing your stories, your brand initiatives, your innovations. We look forward to hearing from you.
Have a creative week!
Louise Marsland
Africa Editor: Bizcommunity.com
