All about African entrepreneurship - 14 Sep 2015By Leigh AndrewsIt's exciting business times ahead as Orange launches the continent's first mobile crowdfunding platform in Côte d'Ivoire. Orange is also getting involved with the social innovation approach instigated by HelloAsso. Orange Money further proves its worth in sub-Saharan Africa, where less than 24 % of the population has a bank account, whilst more than 80% of inhabitants have a mobile phone. Then, the benefits of entrepreneurship are explained by Ngugi Mungai, who elaborates on tips from renowned mogul Vimal Shah, such as learning how to claim authenticity and expression in a common market place that is very competitive. Nkem Nkem V also shares the top social media tools for social media managers in Nigeria, with certain social media management tools simplifying the social media management process by letting users promptly reply messages on social, monitor all social accounts in one place, schedule posts in advance and analyse online activity. Great reads to boost your business savvy. | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
