2016’s m-business forecast - 25 Jan 2016By Leigh AndrewsNgugi Mungai explains why Kenyan SMEs must tap the potential of mobile phones, especially with the mobile market in the country maintaining an upward trend year-on-year. Qwilt, offering an open cache solution, and three6five, the IP networking service integrator, have embraced the m-business trend by announcing technology partnership to improve over-the-top (OTT) streaming video strategies for service providers in Africa. This signals further room for mobile growth as the availability of new streaming services in Africa means that in order to remain competitive, network operators must redesign their network architecture to better support streaming video. Still on the topic of mobile in Africa, MTN denies any wrongdoing in Cameroon after being indexed in a recent report of the Cameroon National Anti-Corruption Commission. MTN insists it is a responsible investor and that it is up to date with regard to its fiscal obligations to the relevant authorities in Cameroon. Seems the whole continent is in a mobile business state of mind... | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
