Looking to break into the lucrative African market? Leigh Andrews reports that the key may lie in a new online directory, A-Listers, with the power of social network functionality that links your brand to African celebrities. She chatted to Laura Eboa Songue, Founder of A-Listers, to find out more...
On the digital/mobile front, the Nigerian Government has revealed plans to connect 50% of its population to 3G broadband during the course of 2015; and international research firm Frost & Sullivan predicts sub-Saharan Africa will over the next seven years experience the fastest growth in mobile usage globally.
Last but not least, check out some tips on hiring the right employee for a small business as well as how to react when making market research mistakes.
That's all from me!
Cheers!
Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)
