From freedom of information to mobile money - 4 Jan 2016By Leigh Andrews2016 has begun, and with it comes the hope of freedom of information. Britain's The Telegraph, reports that "control of access to information is a powerful weapon", especially in the hands of politicians. The article adds that "unnecessary secrecy and lack of transparency can lead to arrogance in governance and bad decision-making." Africa doesn't have a good track record when it comes to media freedom, with countries like Eritrea and Ethiopia among the worst in the world in this regard. Perhaps 2016 will be the start of a more open and free media industry. From media to mobile, Mobile Money Africa reports that the UAE Banks Federation (UBF) plans to finalise its mobile wallet plans in the next few months. That's in the UAE, this mobile wallet system is already in play in Africa and has revolutionised the payment system. Payments of the future, here we come - just don't lose your phone... Lastly, Nkem Ndem lets us in on four key things to consider before venturing into e-commerce in Nigeria. With online retail already a huge industry in Nigeria with the likes of Jumia, it's important to have your business strategy ready before entering this sector. Here's to a happy and healthy 2016! | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 15 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
