SME sustainability and simplified video-viewing - 23 Nov 2015By Leigh AndrewsLast week's [AfricaCom] conference was abuzz with innovation and development on the continent. Key among these was the announcement that YouTube is taking Africa offline, in meeting the goal of making video more viewable on the continent. One such feature lets South Africa, Nigeria, Kenya and Ghana watch videos in periods of low or no internet connectivity. Thinkroom Consulting also released its inaugural SME Landscape Study last week, with special focus on the conduciveness of starting and conducting business in Africa. Mauritius, South Africa and Botswana came out tops, with the score benchmarked against countries outside of Africa to provide an indication of the measure compared to non-African, developed markets. Let's put these developments to good use... | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 15 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
