When a brand goes around the bend… - 18 Feb 2013

... and not in a nice way... Ask just about any consumer what they hate most about TV, radio, newspapers, magazines and the chances are that adverts will be right up there, and when it comes to TV advertising, a little (as in the case of lingerie) is not generally seen as a plus when it comes to frequency of flighting material. So having just seen a particular brand go round the bend, so to speak, because his sister became irritated with seeing the same ad time and again, Chris Moerdyk asks: When do ads start irritating?

Starting up a small business is fraught with risk and worries, but perhaps there's hope on the horizon, as Anelde Greeff leads you to your small business' new best friend - content marketing.

In any race there are winners and losers, and Shauneen Procter takes you on the great brand race and gives her opinion on who she reckons the winners are, and the losers - see if you agree with her.

He lost his cellphone, but gained some experience... Philani Mdingi paid a visit to Cape Town and discovered that not only was his cellphone skilfully purloined (as was his brother's), but it led him to think about the significance of mobile strategies.

So at least something positive came out of his visit to the Mother City - other than perhaps a keen desire to have a quiet, up-close and very personal chat to the new owner of his cellphone.

Rod Baker: Content Director

PS Take a look at the latest Ornico ad showcase.