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Advertising South Africa

New agencies form, online consumer trust divides - 16 Oct 2017

By Leigh Andrews

Top headlines this week:

  • Japan's media face the occupational hazard of 'death by overwork', with a ‘100-hour-a-month' overtime cap now in the works.
  • Juanita Pienaar finds out how the Demographica-Stein IAS partnership ushers in new growth in the African B2B market.
  • I also report back on one of my favourite sessions from Business of Design: Rob Stokes, chairman of Red & Yellow, explained the longevity of creative thinking and its use in not letting robots take your job with the rise of AI. Click here and here for other #BODCT overviews.
  • Kantar TNS' latest Connected Life research taps into the ‘consumer trust divide' for brands online globally, with insight into the SA consumer.

In case you missed it...

  • Research and insights abound this week, with Jessica Tennant reporting on the launch of Crimson Hexagon and YouKnow's social analytics-based consumer trends report.
  • On celebrating its 13th year, agency Ireland/Davenport shook things up by changing its name to Collective ID.
  • The King James Group has also brought together its digital agencies in Johannesburg and Cape Town to create a combined entity under the banner of King James Digital.
  • And Danette Breitenbach covered the #AmasaAwards2017, where Halo Advertising scooped the Roger Garlick Grand Prix for client Jacaranda's 'More music you love' campaign.

A busy week, as always. Click here to download your copy of our Youth Marketing Focus 2017 eBook, as curated by Louise Marsland, and keep us in the loop on your industry-specific news.

Leigh Andrews
Editor-in-Chief: Marketing & Media.

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Leigh Andrews

Leigh Andrews

Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel.

Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space.

All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications.


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