Insights from those in the mobile content know - 4 Jul 2016By Leigh Andrews
Keeping the focus on all things new, Beverley Klein chats to this week's Newsmaker, Jacquie Myburgh Chemaly, about her core strategy for her new position as editor-in-chief of Business Day Wanted at Times Media. She also gives a glimpse of what to expect from the upcoming launch of wantedonline.co.za this August. Federico Dedeu, head of MediaCom Beyond Advertising, breaks down an effective content strategy for us, with particular focus on the Content Value Pyramid. He claims it can reduce waste and generate higher engagement by aligning output with true business objectives. Then, as July is #MandelaMonth, I delved into CNN International business correspondent Eleni Giokos' belief that 'Doing good' should be an everyday mantra, with a special focus on the uplifting power of motivational speaking and the importance of mentorship. Rounding out the thought leadership, Louise Marsland's Mobile Focus continues this week, featuring exclusive curated content and interviews with those in the mobile know - a must-read for any business. Go forth and be brave in business! | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
We start off with a reminder to book your spot for the Bizcommunity Cannes Lions Case Studies 2016, to be presented by our reporter-on-the-ground Ann Nurock, in both Cape Town and Johannesburg this month. 