Design show wins and clever mind tricks - 16 May 2016By Leigh Andrews
Ann Nurock also exclusively chatted to the team from OpenCo that took home Bronze, Silver and Gold Pencils at the One Show Awards for their print and design work for client Apartheid Museum. They elaborated on the importance of telling deeper, layered stories in advertising. Sticking with award news, I went behind the scenes with Enzo Scarcella's role as chief marketing officer for Telkom and what it means to be a non-executive director of the Loeries board, representing the marketing community as a whole. Next, Stephen Sandmann shares his 'digital agency trends to live by in 2016 revisited', well-timed as we're almost halfway through the year and certain predictions still ring true. Lastly, Darren Bridger looks at three neuroscience tricks behind Instagram's new logo, and how using these can get greater buy-in from consumers by tapping into their subconscious minds. All great motivation to get you stuck into the work week. | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
We kick off this week's coverage with the 