Managing brands digitally - 7 Mar 2016By Leigh Andrews
As it's #BrandManagerMonth on Biz, I found out MullenLowe's plans on becoming the ultimate challenger brand and how agency MD Katinka Pretorius is managing the brand transition. Fittingly, Adam Hunter shares five PR lessons we can learn from DIY sensation Suzelle: These range from the importance of a fully integrated communications mix to tapping into what's important to your local audience. Go forth and digitally conquer! | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
Digital publishing and advertising has been top of mind for a while now, with the 