Advertising South Africa

Welcome to BizTrends 2016! - 18 Jan 2016

By Leigh Andrews

Welcome to BizTrends 2016! - Mon, 18 Jan 2016This week sees the launch of BizTrends 2016. Curated by Louise Marsland, the industry's thought leaders have submitted their top business trends to watch out for over the coming months. The content, set to be featured on our site throughout the month, is sure to inspire your upwards trajectory, so get reading!

I also explored how Publicis Machine's Drugstore concept is bringing big businesses tech-pain relief by providing a platform to facilitate engagement and fuel game-changing ideas.

Lastly, with a mere 140 characters often turning into lost jobs or former employer litigation, Hugo Venter shares how to avoid the nuclear landmines of social commentary. These include researching your employer's social media policy or guidelines and securing your social media profiles.

All you need to get the business of 2016 off to a good start...

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Leigh Andrews

Leigh Andrews

Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel.

Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space.

All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications.

Let's do Biz