Creativity in a nutshell – make mine an emoticon - 19 Oct 2015By Leigh Andrews
Then, kicking off with some agency insights, I chatted exclusively to Gil Oved, co-CEO of the Creative Counsel, ranked by AdReview in 2014 as the largest marketing, media and advertising group in South Africa, about the impact of their recent acquisition by Publicis and so much more. Still on creativity, in her latest [TrendTalk] column, Louise Marsland talks us through the emojis of language. This is becoming increasingly important to consider as we become a more visual society focused on expressing ourselves as easily - if not creatively - as possible. We may even see them in mainstream media soon... Rounding out the meatier reads, Tarryn Pitchers adds that failure isn't necessarily a bad thing - we simply need to reframe the experience as an opportunity to creatively grow. She states that creativity is simply the willingness to try, to not be complacent and not be afraid to make mistakes, especially as creativity as a notion has typically been reserved for the misfits, the rebels, the musicians, the artists or 'the creatives'... All good reads to get those creative juices flowing this week. | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
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