Unlocking your true business potential through audience insights and innovation - 14 Sep 2015By Leigh Andrews
In sticking with what makes our audience smile, we looked at how Halo has added some feel-good humour to what's typically seen as a grudge purchase in their latest ad for insurer King Price, which aired during Carte Blanche last night. Douglas Kruger also shares six reasons why it's critical to innovate in your business in the second installation of his 'Relentlessly Relevant' series. An unconventional reason is that business innovation unlocks hidden budgets. | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
It's always interesting to find out just what your readers really think of your publication. If the feedback shared in the first session of last week's 