Expectations ahead of next week’s Apex Awards and next month’s Loeries - 13 Jul 2015By Leigh Andrews
Still wearing our investigative journalism hats, Louise Marsland takes a deep dive into why you shouldn't 'skewer your clients' with #AskTwitter, especially given the social network's mob mentality. Then, for some global perspective, Ann Nurock chats to Joanina Pastoll, about SA advertising's competitive edge, based on her recent spate of international advertising award judging. Lastly, with the 2015 Loerie Awards just a month away, we look into an area of award shows that often receives criticism - the judging. I share what I learned exclusively about this digital process from my time with the Loerie team in Durban four months ago and get some judging insight from one of this year's international jury chairmen... | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 15 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
With a week to go until the 20th Apex Awards gala ceremony, we kick off this week's original content by investigating just how 