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Gartner found that it costs up to 10 times more to lure and win over a new customer than it does to retain one. It further estimates that a 5 percent increase in retention rates can increase profits by 25 percent to 125 percent.

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19 Days
to enter The Bookmarks 2008

Entries are open and can
be submitted online at www.thebookmarks.co.za.
Entries close 31 October.

18 Days
To Good Food & Wine Show 2008

Gauteng Exhibition Centre
30 October to 02 November 2008
www.gourmetsa.co.za

Companies in the news: