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 | [Leigh Andrews] If you thought market research was dry and bland, you've clearly not spoken to Elna Pretorius, cofounder of Columinate, who was responsible for the People's Choice Award paper at Samra 2017. Here's her view on the importance of digital market research in SA... read | |
| |  | Selina Sutton You can't deny the popularity of emoji, especially as 17 July is World Emoji Day... read | |  | Bronwyn Williams Despite the bad reputation, there is hardly a business on the planet today that has not adopted some form of direct marketing, writes Bronwyn Williams... read | |  | mike broom We move on to practical matters and implications, having already unpacked the fact that advertising should be evaluated in terms of predictive models of both strategic intent and executional efficiency... read | | |  | AngloGold Ashanti's subsidiaries in Tanzania have initiated arbitration to protect their interests in case the government changes the terms of their longstanding agreement... read | |  | Approximately 62% of the under-five deaths in the DRC in 2013 were caused by malaria, pneumonia and diarrhoea, all of which are treatable... read | |  | Ilse van den Berg At the recent Amazon Web Services summit, I had the chance to chat to Kabelo Makwane, managing director for Cloud First business at Accenture in sub-Saharan Africa about the Accenture Cloud Platform... read | |
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| Guy Pearce "I'm interested in the psychological exploration of human nature, and it just happens to come in the form of film-making." |
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