23 May 2016
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Marketing & Media Africa

Africa's digital push

The 'Africa Business Agenda' survey released on Friday by PwC shows that Africa remains a vital growth opportunity for global and local CEOs; that Africa's growth and economic prospects remain positive; and Africa is poised for the digital revolution. Initiatives like the SMART Africa Alliance, in collaboration with global technology and communications brands, are developing a more connected and fully functioning knowledge-based society in Africa. It will transform countries and industries.
SAP is going to empower Africa's youth for this Digital Century by teaching digital literacy and the most important new language of this millennia: coding. In an initiative that is growing exponentially, SAP is going to be training trainers to train 150,000 youth in 30 countries for Africa Code Week in October 2016. Last year 89,000 young people between the ages of 8 and 24 years were trained in this transforming job skill.
The focus on Africa is very much shifting from "poverty porn" voyeurism, to a focus on innovation and growth in the digital economy. The World Economic Forum in Africa, #WEFAfrica, in Kigali, Rwanda, mid-May, certainly helped in changing perceptions with digital leadership and innovation high on the agenda, as well as the various economic challenges.

Have a creative week!
Louise Marsland
Africa Editor: Bizcommunity.com

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Today's top stories
AFRICA
Africa is poised for a digital revolution
Africa's CEOs look to innovation and technology to boost growth in a challenging global economic environment... read


AFRICA
Orange launches $60k Social Venture Prize in Africa, Middle East

Tom Jackson

The 2016 Social Venture Prize in Africa and the Middle East, which will reward startups with prize money totalling US$62,000, is now open for entries... read



RWANDA
Ericsson joins alliance to drive a digital Africa
Ericsson has joined the SMART Africa Alliance as a technical advisor to advance Africa through ICT... read



AFRICA
10 LinkedIn tips that can get you hired

Heidi Duvenage

43% of recruiters use social professional networks as their key source of quality talent... read



GHANA
Scoring in online publishing in Africa
The need for relevant, locally appropriate content in Africa will drive growth in online publishing... read
AFRICA
The Holmes Report Africa Consultancy of the Year
Five PR companies are in the running for Africa PR Agency of the Year Award by the prestigious Homes Report... read
AFRICA
BrandsEye launches 360 media monitoring solution
BrandsEye is now able to monitor traditional media, including print and broadcast, alongside its existing offering of tracking social media and online news... read
AFRICA
When the going gets tough, the tough do more research
A recent downgrade in Africa's predicted growth reflects many of the difficulties facing sub-Saharan Africa... read
AFRICA
Facebook expands video ads support
Businesses will be able to extend the reach of their videos on Facebook and Instagram... read
SOUTH AFRICA
#AfricaMonth: Authentic African stories and why we should tell them

Cari Van Wyk

We spoke to Ryan Wallace, event manager for We Are Africa, about the importance of telling authentic African stories and how this will influence tourism and growth in Africa... read
SOUTHERN AFRICA
ShowMax expands internet TV service to sub-Saharan Africa
ShowMax, the internet TV service launched in August 2015, has expanded its footprint to 36 additional countries across sub-Saharan Africa... read
New events to diarise
Marketing Indaba Conference - 25 May 2016 to 26 May 2016, Cape Town
Engage, convert and retain your marketing efforts at this years' two-day Marketing Indaba Conference and get fresh ideas on marketing products and services. Book online now. Read more >>



Pitching
PRISA - 24 May 2016, Johannesburg


Election Coverage Workshop
Institute for the Advancement of Journalism - 26 May 2016 to 27 May 2016, Johannesburg


AAA School of Advertising Open Day - Johannesburg
AAA School of Advertising - 28 May 2016, Johannesburg


Photography in practise short course
Vega School - 25 Jun 2016 to 16 Jul 2016, Johannesburg | 25 Jun 2016 to 16 Jul 2016, Pretoria | 25 Jun 2016 to 16 Jul 2016, Durban | 25 Jun 2016 to 16 Jul 2016, Cape Town


Upcoming events
Rwanda DecorExpo 2016
ELAN EXPO - 26 May 2016 to 28 May 2016, Kigali


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@designindaba
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Africa's Ticking Time Bomb - U.S.$35 Billion Worth of Eurobond Debt: https://t.co/WhJd02krSl #Africa - Sun May 22
@Afrinnovator
Mobile money's quick growth transforms financial services https://t.co/XZyNtTaym2 #AfricaMeansBusiness | https://t.co/JTSDbtWzap - Sun May 22
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Why It's Time Researchers Stopped Working in Silos: https://t.co/A7ilKeLKbS #Africa https://t.co/62KOlmiCXx - Sun May 22
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This device uses electromagnetic waves to turn the surface of your skin into a touch pad: https://t.co/oIxJ6r0knG https://t.co/fTj1KqsTxJ - Sun May 22
@wef
Africa's potential is sky high - and the airline industry is key https://t.co/kigTPNSFXm #travel https://t.co/Cah5ynK3ky - Mon May 23
@Afrinnovator
Africa: Africa Will Continue to Grow Despite Global Economic Slowdown - Experts https://t.co/bpvpZQOiyp #Africa #... https://t.co/JTSDbtWzap - Mon May 23
@Afrinnovator
Tanzania: DART Lauds Beginning of BRT Interim Services https://t.co/VQIlc8JEVb #Africa #Business | https://t.co/JTSDbtWzap - Mon May 23
@digimarketing
Changes at Instagram make influencers more powerful than ever https://t.co/xAiYyk6zPD - Mon May 23
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