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Time to put that innovative thinking cap onIn an economic crunch, the client is king, says Takudzwa Madzikanda, explaining that times have shifted from when the agency held the power to dictate work to the consumer. Reduced marketing budgets globally mean it's now a constant battle against our own competitors for the same, ever-reducing client pool so we need to do something different. Fittingly, in the first in Douglas Kruger's 'Relentlessly Relevant' series, he shares lessons on innovation from a Soweto street vendor - we can all learn from this example of true business innovation. One example of innovative business thinking is the Safaricom Appwiz Challenge, now in its second month for Kenyan innovators in mobile ICT. Definitely worth the effort as the grand winner will receive a cash grant of Ksh1.5 million, while the first and second runner-up will receive Ksh1 million and Ksh500,000 respectively. Read on below to find out more... Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
Takudzwa Madzikanda I remember a time when agency was king. We had the prerogative to determine our fees and to dictate our work to the consumer. In these times, the most adventurous and daring work came to light... Read more >> | Douglas Kruger Take the off-ramp near Soweto, stop at just the right place, and you will meet a man who runs an unusual food stall. It isn't part of any retail chain you've ever heard of and there's nothing quite like it anywhere else in the world... Read more >> | Ngugi Mungai Kenyan innovators in mobile ICT should take advantage of the Safaricom Appwiz Challenge which is in the second month running... Read more >> |
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 | AFDA, the South African School of Motion Picture Medium and Live Performance, is a film, television and performance school, which has opened its first campus in Botswana... read more>> | | |
 | Frost & Sullivan will host a complimentary webinar on transactional innovations driving service uptake beyond remittances on 17 September 2015 at 5pm (CAT)... read more>> | | |
 | Zimpapers has made editorial changes at its Bulawayo branch, appointing Limukani Ncube editor of Sunday News with immediate effect... read more>> | | |
 | MasterCard's Start Path Global is a one-of-a kind six-month partnership programme for startups and entrepreneurs that are developing the next generation of breakthrough commerce solutions... read more>> | | |
 | Joe Otin, CEO of The Collective, an interactive ad agency in Kenya, was elected President of the Pan African Media Research Organisation (Pamro) and Jennifer Daniel won the 2015 Piet Smit Achiever of the Year Award... read more>> | | |
 | Having launched Conversion Lift, a measurement tool for Facebook advertising that helps marketers understand the additional business its ads can drive... read more>> | | |  | TOKYO, JAPAN: Google has launched a music streaming service in Japan, becoming the latest tech giant to push into the world's number two music market, despite mixed results among earlier arrivals... read more>> | |  | SAN FRANCISCO, USA: Microsoft on Thursday said it was buying a startup that specialises in analysing email, meeting schedules and other work data to increase people's efficiency on the job... read more>> | |  | Boris Dzhingarov Growing an email list does seem simple. After all, you just add some sort of form and you invite people to sign up, right? Things are much more complicated than that... read more>> | | | More International | |
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 | Linda Trim Have you ever spent the day at work but never actually achieved anything? Have no fear, you are not alone. Due to poor workplace well-being, presenteeism is a phenomenon spreading far and wide across the globe... read more>> | |
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| Carl Zuckmayer "One half of life is luck; the other half is discipline - and that's the important half, for without discipline you wouldn't know what to do with your luck." |
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